As more winners continue to emerge in the on-going Guinness ‘Every Minute Made of Black’ Promo, continuous accolade have been trailing the unique football promo from many Nigerians and lovers of football including winners who have emerged and are being rewarded by Guinness.

Dubbed as the biggest football promotion so far in recent times, every minute made of black promo has continued to reward and thrill consumers with so much excitement, while also gaining more acceptance and relevance especially amongst football fans nationwide.

Ace Sports Pundit and CEO, Elev8 Sports, Abiola Kazeem who was present at the Headquarters of Guinness Nigeria Plc. during one of the cheque presentations described the promo as the biggest part of the Barclays Premier League this season as thousands of football fans have been super excited at this first of its kind promo.

“As a sport analyst, I can boldly say that the promo has generated lots of interesting moments and excitement as fans are eager to follow the game through to the end, awaiting the possibility of a win at every minute of the game. The BPL season has been fun with lots of actions on the field of play and EMMOB promo makes it much more engaging with huge participation and winnings.”

Many of the winners who have already received their instant airtime and cash noted that Guinness has fulfilled its promise to provide more exciting football experiences for its consumers at every minute of each BPL game.

EMMOB
L-R: Franklin Ben-Awurum, consumer planning & research manager – Beer, Guinness Nigeria Plc; Afolabi Kasomo, assistant brand manager, Guinness; Ojesa Paul, One of the winners and Murphy Ijemba, Sports Journalist during the cheque presentation in the ongoing Guinness “EMMOB” Football Promo in Lagos.

One of the lucky ‘one hundred thousand naira winners’, who recently received his cheque, Onifade Oluwashola shared his experience on how he won saying; “I was at a party where I was served Guinness big stout, I initially threw the crown cork on the floor but my friend told me about the promo, insisting that it is real. When I got home I opened the crown cork and sent the code with my team name, Arsenal to 1759. I was reimbursed immediately with #250 naira airtime and also got a message that I have entered the weekly draw. After one week, I got a call that I should show up at Guinness office that I’ve won #100,000, I didn’t believe it till I got the winning code to collect the money on my phone.

The promo is real. I am not a staff of Guinness; I’m just a factory worker in Agbara. Please drink and play because I just collected my 100,000 cash.”

The EMMOB Promo, which has been doling out N100, 000 to thousands of lucky winners every week since the commencement of the promo, still gives millions of Nigerians the chance to get more involved with their favourite team matches and look forward to some exciting moments, whilst also winning instant airtime rewards.

The Guinness Every Minute Made of Black Promo is a 9 month BPL season campaign that allows participants to win instant recharge card just for participating and so far, the promo has recorded over 960,000 airtime winners and 380 (three hundred and eighty) 100,000 winners have emerged.

Guinness has given football fans more reasons to connect with their passion even as the promo keeps getting better; providing consumers with more excitement at every minute of each match.

Anthony Nlebem

Nigeria's leading finance and market intelligence news report. Also home to expert opinion and commentary on politics, sports, lifestyle, and more

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