Consumers are billed to have different shopping experiences as Verve, Africa’s premium payment card unveiled its three-month campaign, Shop Small Win Big, lauded as the biggest shopping experience ever in Lagos.
Shop Small Win Big, was preceded by a viral social media campaign engaging thousands of excited Nigerians online with its hashtag GuessWhosComingToYourHood and was flagged off in Lagos at the Verve international headquarters with brand officials, media and guests present.
Expected to be the biggest shopping truck yet in Nigeria, the Verve Shop Small & Win Big campaign will be bringing the stores and the exciting shopping experience to each neighbourhood availing customers the opportunity to shop for selected products with massive cash back rewards.
Speaking at the flag-off of the campaign, Cherry Eromosele, chief marketing officer, group marketing and corporate communications Interswitch, noted that Shop Small Win Big was inspired by the brand’s desire to reward consumers and provide opportunities to enjoy this unique shopping experience in a relaxed and fun filled atmosphere.
“We always look out for unique opportunities to reward and connect with as many cardholders as possible. Feedback so far has been tremendous and we are truly appreciative of the response so far.
“From now till the very end of the year, Verve’s Shop Small & Win Big promises to bring some of the most exciting months of the year with opportunities for consumers to purchase household items, food products, oral care items and more with impressive cash back rewards. There will also be lots of exciting surprises as well which shoppers can look forward to,” Eromosele said.
Recently, the brand also took 19 lucky winners on an all expense paid trip to Brazil to watch the biggest football tournament in the world.
The Verve Shop Small Win Big Truck will also visit cities in Port Harcourt, Enugu and Abuja.
