Common business gestures

Instigating business investments are always seen as a chip of the old block especially as it has become a re-occurrence of concepts that has been mapped up in a rebounding circle over the years. There are basically major tips that can influence the business pattern for profits and target achievement. Like a ship in the middle of the deep blue sea, It is penitent that every business value is agitated at mere profit gains. Profits can be measured up with common gesticulations on daily business, this can be perceived as a prime for multi-functionality.

Business gesticulations are very common in everyday living.  There are common trends that can be a magnet for consumer purchase and customer marginalization.

Friendly Smile: This is a friendly business gesture paramount all over the world. Most individuals underrate significance of smile. The percentage and relative ratio of attaining customer focus has proven to the highly catching with a smile. This reminds me of a young lady I noticed in the market who was enticed to buy a pair of earrings just because of a friendly smile, she never planned to buy anything as she explained, but with the welcoming smile of the sales lady, she gave it a second thought and eventually discovered the pair of earrings was worth the value.  A clouded frowning face can be a minus for a welcoming customer at a confectionary store.

Business smiles are not expected only after a fair deal or at large turnovers on balance sheets, but even at the building business relationships before a business deal is met. Smiles are incredibly marked as healthy fragments of daily living.

Customer Friendliness:  Clients are very dissimilar and they vary in temperance and disposition. Every customer would always seek a friendly attention even in their unawareness and inattention on a particular service or product use. The ability to nurture a customer’s complaint and practically ensure consumer resolutions in a pleasant way is an advanced way of projecting good business gains. At every toss and turn of daily investment approaches have anchored to foster trade agreements. Other professional skills have taken expertise using trainings, seminars and interactive sessions to verify that customer friendliness is adopted.

A customer friendly person has more inclinations of sustaining business relationship than mere buying and selling.  I remember vividly a group of marketers in one of today’s dynamic banks sat to discuss on achieving huge targets on their score cards. A gentleman described the incident of an old customer of his, whom he had maintained good business relationship over the years offered to assist him gain salary accounts for a new company that had just emerged. He explained basic facts that there was nothing fantastic about the mode at which he attempted to up sell opening salary accounts, he spoke rather of the customer etiquette and friendly nature of his client on business relationship. This is a factual statement, however realistic. The salary account deal the gentleman had exceeded his target for the quarter.

The idea of grooming customer relationship is an essential ingredient for business and an added advantage for generating revenue. The mannerism of ‘Thank you’ to a customer can never be under estimated. Even when a business deal has not been met or an item or service has not be patronized, a simple thank you will influence and crack business opportunity.

Eye Contact: All potential customers has the willing to observe the seriousness of a brand at the eyes of their business counterparts. A lot retailers particularly traders ignore the attention of the customer in this regard, some are quite busy with a lot of customers at the same time and they are quick to just sell away their goods even without looking. Most times we are more particular about the money or change that we are meant to return to our customers. Customers are sticklers to attention, they want their patronage to be of unequivocal reckoning.

The Selling Voice Pitch: Most of our customers are responsive to the voice of a good marketer, traders and retail outlets must posses a selling voice which is neither harsh nor impolite. Buyers can be very impatient especially when they have a thousand and one things to do at the same time. The tone of a selling voice should be receptive, benevolent and informative. Once you have gained the attention of your customer at polite words, you can however embrace detailed information on the product especially the benefits as compared to other competitive brands. After delivery services for facility business is an added advantage.  This is a peculiar business gesture as it safeguards an avenue for lucrative deals.

Slogan used on brands and Jingles on adverts have been perceived to be very profitable. Unique brands that have upheld their slogan over the years such as First Bank, ‘truly the first.’ The slogan has proved to be an umbrella for welcoming new customers. Nestle Plc on Milo brand has been increasingly profitable for sports, children and family, the Indomie brand slogan “Mama you do good ooo” has also created  lasting echoes for market value. Good brand slogans sustain business gestures and entrepreneurship. Logo has been seen as an outward business gesture for customers, it serves as an intrapersonal communication in the minds of the customer. Millions of customers all over the world pay a preferable claim for patronage and approval on the logo of a particular brand.  The likes of Glo, Dangote group, Cadbury, KFC Airtel, LG MTN Swift Networks Unilever just to mention a few have been identified with customer approval due to their logo. Business gestures are sometimes abstract but rebounding as they can also be built in the mind of the customer.

Most common gestures in the line of business are applicable to the market orientation of the product or service. “Every business goes out glad at the turn around of profit evolution; the common gesticulations keep the targets from falling down the ladder.”

Julie Agnes Omeike