Soulmate Industries, a giant player in the hair care and beauty industry, has launched hair mayonnaise brand in Lagos, with a view to expanding its market tentacles and achieving consumer satisfaction.
Justin Akalezi, general manager, marketing, in an interview with BusinessDay, said the launching of the hair mayonnaise and other beauty care products was a move to continue satisfying consumers and providing products that addressed a need in the industry.
Akalezi said the product was suitable for all hair types, including children’s, as it made the hair soft and easy to plait.
He also said the company was in tune with new trends and would continue to satisfy consumers going forward.
He further said that this would easily be achieved, given the firm’s position as a research development-based company.
“We are not just in the market to make profit alone,” he said.
“We are also there to address needs. We have a research and development department in the company, so as we continuously research and identify needs, especially regarding hair and body. We will continue to address it,” he said.
“As we launch our products, we are promoting creativity, drawing from our core values. We promote hair and health with the use of quality hair products. While we present our products, we also want to impact knowledge,” Akalezi said.
He said Soulmate had been able to retain its leadership position in the market despite competition, stressing that this had been possible owing to the high quality of its products, affordability and product variety which the company offered its consumers.
“Quality is our culture. The quality of our products has remained consistent. This has endeared us to our customers and has helped earned their loyalty,” he added.
He urged the government to help boost the industry by coming up with helpful policies and actions to make the business environment more conducive for business operations.
Speaking to BusinessDay, Abimbola Isiba, deputy general secretary, Lagos State Barbers, Hairdressers, Cosmetologists Association (LABHCA), said Soulmate had been one of the manufacturing companies which had successfully managed to consistently produce quality products despite many challenges. Isiba said this had helped the company to retain a leadership position in the market.
She urged them to continue delivering value to clients while also being aware of new trends and development in the industry.
Gbemi Faminu
