Flour Mills of Nigeria Plc (FMN) has changed Rom Oil Mills Limited, its edible oil refinery, to Premium Edible Oil Products Limited (PEOPL) as part of an ongoing process of creating a collective identity across its agro-allied division.
The change of name and brand identity, which took effect from 14th May 2020, was inspired by FMN Group’s new strategy to improve synergy, increase efficiency, and position FMN for greater operational and financial flexibility for continued business growth.
The new brand identity includes a top-to-bottom redesign of the company’s logo, graphics, communications and correspondences. PEOPL’s new brand assets now include a fresh and simplified logo that features the new name in light grey and a new three-leaf insignia in green and yellow. The new logo design is part of a new brand identity scheme that has been adopted and incorporated in the logos of all FMN businesses in its agro-allied division.
Other than the change of identity, PEOPL’s existing policies on products, customer relations, quality commitment, management and directions shall remain the same, the consumer goods giant said in a statement.
Customers, consumers and other stakeholders will continue to get the best of services that they have become accustomed to with the former ROM Oil Mills Limited, it added.
Premium Edible Oils Limited (PEOPL) is one of Nigeria’s largest processors and refiners of crude palm oil, palm kernel and soybean extraction facilities. PEOPL is known for producing a range of high-quality edible oil consumer products which include, Golden Penny Vegetable & Soya Oil, Spread, Margarine, Soya Bean Meal and other edible oil &industrial fats derivatives for manufacturing purposes.
Incorporated in September 1960 and quoted on the Nigerian Stock Exchange since 1978, Flour Mills of Nigeria (FMN) Plc, owners of the Golden Penny Food brand, is one of Nigeria’s leading food and agro-allied companies. With a broad basket of food products and robust pan-Nigerian production, distribution, and supply chain network, FMN is a fully integrated and diversified food and agro-allied group.
FMN’s food brand, Golden Penny, serves millions of Nigerian families.
