Flour Mills of Nigeria (FMN), a giant player in the Fast-Moving Consumer Goods (FMCGs) industry, has awarded each of its top five distributors a 30-ton truck for significant contributions to the company’s sales.
Devlin Hainsworth, MD, Foods, FMN, said the move aligned with the company’s commitment to appreciate the distributors for their hard work, and also celebrate its landmark existence for 60 years.
“This is one of FMN’s ways of celebrating people who have stayed with them and contributed to sales significantly,” he said.
“We mentioned the top five at our last dealers’ conference some months back and we want to recognise them. 2020 marks a special landmark as FMN clocks 60, and we want to mark it by really thinking about our relationship with our key dealers, many of whom have been with us through the entire journey,” Hainsworth further said.
He noted that the gesture would improve and grow the partnership and relationship from a secondary level to a primary level, including freight, logistics and many more, adding that the award of five 30-ton trucks underscored the reward of a commitment targeted at continuing the good relationship with the partners while feeding the nation.
Jeevan Bansal, commercial head, retail sales, FMN, said rewarding distributors was an annual activity after a full year running from April to March. He said the prizes varied but were always significant, with the aim of celebrating distributors contributing significantly to the growth of the company.
“These trucks were given to the top five dealers of Flour Mills of Nigeria across the country, for the B-B and the B-C business. They are the biggest dealers. This is a step forward to grow our business to the next level, and their success is FMN’s success. The same goes for us as well. This is further to help them in ensuring that we go a step closer to the retailers and to speed up product delivery to the market,” he said.
“They have contributed significantly in terms of volumes and value to the business and it reflected in the last financial year,” Bansal further said.
Speaking to one of the five winners and a major distributor of FMN in Ilorin, Elizabeth Ajibola, MD, Mount Olive Limited, a food
distribution company, said having worked with FMN for over 20 years, she could vouch for the company’s track record of delivering its promises and was thrilled with her win. She, however, advised the company to improve on listening to its partners.
FMN has a market share of 32 percent in the flour milling market, according to a KPMG wheat sector report.
Gbemi Faminu
