• Monday, June 24, 2024
businessday logo


Fidson’s innovation gains traction with Astymin exploits


Fidson Healthcare Plc has continued to raise its game with innovative products and services that redefine Nigeria’s pharmaceutical industry.

Among the drug maker’s innovative products is Astymin, which is gaining traction across the country. Fidson announced last year that it was pumping N7.5 billion into its plants.

Astymin is running a consumer appreciation promo called ‘Get Alert Promo’. The promo, which runs from February to December 2016, is designed to reward customers’ loyalty for the past fifteen years of the brand’s existence in Nigeria.

Beyond this, Fidson Healthcare Plc is set to commence this year’s edition of its flagship children academic reward program called Astymin Brilliance Reward.

The annual event is scheduled to hold on Saturday, July 9, 2016 at the Grange School, Ikeja, Lagos.

The programme, which berthed in 2010, is aimed at developing the mental and academic performance, while rewarding hard work and academic excellence amongst primary School pupils, through special acknowledgment and provision of educational materials.

This year’s programme will witness the convergence of the best graduating pupils from over two hundred private and public schools across the south-west and south-eastern region, as well as parents, teachers and stakeholders in Nigerian educational system. The kids will be recognised and rewarded with certificates of excellence and valuable prizes.

Speaking at a press conference in Lagos, Ola Ijimakin, general manager, Fidson Healthcare Plc, said this year’s edition was evidence of Fidson’s unrelenting commitment to supporting the kids in all their academic endeavours, through its Astymin brand, in line with the corporate brand promise of valuing lives.

“Like we have always emphasised, the ABR is our attempt to bring back the glory days of our education by throwing our weight behind the children’s drive for academic excellence. This is another season of delight for the kids who have worked so hard and perform exceptionally in their academics; but for us as a brand, it is another day of celebrating excellence,” Ijimakin said.

“We believe it is better to catch them young and put them on the right path to success. Therefore, Astymin will continue to take the giant stride in rewarding brilliant primary school kids in a way that will motivate them to stay focused on their studies, believing that merit and hard work can still be rewarded,” Ijimakin said.

Explaining the rationale for the event, Ijimakin noted that Astymin Brilliance Rewards was the brand’s biggest and most prestigious event, adding that students in primary schools in Lagos State would write an essay on a topic agreed upon by their teachers. The teachers would also assess them and choose the best of the entries. Astymin then rewards the child with prizes, which include valuable educational material, he further said.

More than 1400 daily winners have emerged in the promo between March and May.

Friday Enahoro, marketing manager, Fidson, said the firm’s intention was to celebrate children in schools by motivating and encouraging them to do better, adding that this was one of the numerous ways through which the brand was giving back to the society.