The competition in the food seasoning market is poised to get stiffer as Terra Seasoning Cubes is set to be introduced into the market this today.
The product is from the stable of a company within the TGI Group, the conglomerate that produced Chi Limited. The Group has also produced established brands such as Chivita, Hollandia, Renew Starch and Big Bull Rice, among others.
The producers of Terra Seasoning Cube, which will come in two variants, Beef and Chicken, are confident that it will most likely disrupt the seasoning market because it was specifically designed to fit the flavour palates of Nigerians.
It was also learnt that while packaging is superb, the makers and distributors of the new product will rely on their wealth of experience to ensure that they are readily available at supermarkets, open markets and street shops all over Nigeria.
A source said, “I can assure you that the market is going to love it because of its ability to transform many foods. I can also tell you that some privileged Nigerians that have used it, confessed it was truly a positive culinary and eating experience for them”.
Nigeria’s seasoning market parades many brands. Leading the park is Maggi from the stable of Nestle Foods, then Knorr and Royco, produced by Unilever
These brands are leaders in their various market segments. Other brands include Tasty cubes, Onga, Mr Chef, Mamador, Doyin seasoning cubes, Prime seasoning cubes, Suppy cubes, and Devon King’s seasoning cubes.
The seasoning market is, however, ramping up growth with new products making inroads into the market. Experts say established brands now need to restrategise to avoid losing positions to new entrants like Terra Seasoning cubes desirous of taking a chunk of the market.
Before the introduction of modern food seasonings in cube and powder forms, there had been several local seasonings, such as Iru, Ogiri, and Dawadawa many of which still feature in many Nigerian cooking pots till date.
