Despite the closure of Nigeria-Benin land border, 22 Nigerian firms exhibited made-in-Nigeria products at the 16th Togo International Trade Fair.
The trip was facilitated by NEXPORTRADE Houses Limited (NHL), a premier trade house that focuses on increasing and better organising trade relations among business groups in ECOWAS member states and African countries.
Some of the participating companies were Flour Mills of Nigeria Plc, Viju Industries Limited, Green Apple Allied, PZ Cussons Nigeria Plc, Stova Industries, SoulMate Industries and NEXIM Bank, among others.
Togo International Trade Fair, popularly known as ‘The Fair of all Opportunities,’ took place between 22nd of November and 9th of December at the Centre of Exhibition Lome, Togo. It is a key event in West Africa with over 1,100 exhibitors and more than 300,000 visitors from 25 countries.
According to Ede Dafinone, chairman of NHL, participating in the Togo International Trade Fair was an excellent opportunity to launch NHL’s activities in Togo.
“It took courage for us to participate in the trade fair in the face of border closure,” Dafinone said.
“We requested 20 stalls initially, but reduced the number to 15 because companies were asking how they would be able to supply the goods if the people wanted them,” he further said.
Despite the challenges, Stova Industries, makers of Swiss Air Freshner, got an instant order of N4.4 million at the fair.
NHL seized the opportunity to visit the Assigame, Assiyeye, Adidogome and Adetikope markets. It was discovered that made-in-Nigeria products competed favourably with global products but were very scarce in the markets because of the border closure, the statement said.
“We assured the traders we interacted with that we will do what we can to restore made-in-Nigeria products in the markets,” the NHL statement added.
During the trade exhibition, Kodjo Adedze, minister of commerce and industry, Togo, visited NHL’s Nigerian stand, alongside Olusola Iji, Nigerian Ambassador to Togo, and other dignitaries.