In the last five years of coming into the real estate industry, despite the challenges of funding and taste of the people, the company says it has provided over 5,000 affordable housing units to Nigerians across its five locations in Ikeja, Lekki, Abuja, Ibadan and Dallas in Texas, USA.
“We believe that everybody is a potential homeowner and what we are doing is our own little way of supporting the federal government in reducing the country’s housing deficit,” said Bamidele Onalaja, the company’s managing director/chief executive officer.
Nigeria, officially, has housing deficit estimated at 17 million units. But analysts fault this figure, saying it is no longer tenable given the country’s growing millennial population and fast-paced urbanization.
Onalaja spoke at a press briefing which he addressed to announce their promotional sales for the current festive period and also to unveil Omoni Oboli, a Nollywood actress, as their new Brand Ambassador.
The company, according to the CEO, has evolved several ways through which it makes housing affordable to their customers. One of such ways is the promo sales which, he said, has become a tradition for them every festive period.
Another way of making their products affordable is through the interest-free and flexible payment plan they offer buyers. “We have ‘Isusu’ Thrift where people can own a piece of land starting from N25,000 and can begin to build in a gated, secure estate,” the CEO said.
According to him, the promo for the forthcoming Christmas tagged ‘Xmas Xtravaganza’ encourages potential home buyers to begin their journey to home ownership with an initial deposit starting from N25,000. This also gives them the chance to win various food and household items.
Some of the items to be won are generator, smart TV, goat, 50kg bag of rice, Hamper, pressing iron, a set of cooking pots, and VIP ticket to Revplus mega party.
Explaining the choice of Oboli as their brand ambassador, Onalaja said the celebrated actress has enviable track record, especially her scandal-free acting career, adding that her movies are lovable.
He hoped that the new brand ambassador would bring her wealth of experience to bear on the marketing and promotion of the RevolutionPlus brand.
Omoni, on her part, noted that she found one thing common between her and the company. “We pursue excellence and RevolutionPlus also pursues excellence. Together we will strive for excellence and I believe we can really do more to move the real estate industry forward,” she assured.
The actress noted that there would be challenges in the task ahead, given that Nigeria is a society where there is no mortgage facility for potential home buyers coupled with high interest rate on credit facility.
But she assured further that, besides local buyers, efforts would also be made to get Diaspora Nigerian investors to buy into the RevolutionPlus brand which, she said, was trusted and therefore marketable.
“I believe in this brand; we will do our best to promote the brand; we will hold seminars and get people to buy this brand because of its knack for excellence,” she said.
