Hibiscus, locally known as “zobo” in Nigeria, holds significant revenue potential due to its rising demand both locally and internationally.
Fueled by health, beauty, and culinary trends, the hibiscus market is projected to reach $211.7 million by 2028 and $230 million by 2033, according to US market research presenting a huge opportunity for investors.
Major importers like Germany, the USA and Mexico primarily seek dried hibiscus flowers for beverage
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