“A good name is better than riches.” — African Proverb
Long before financial markets developed sophisticated risk models and credit rating agencies emerged, African societies understood a principle that continues to shape commerce today: a good name opens doors that money alone cannot. Reputation was never merely a matter of honour. It was the foundation upon which trust, cooperation and economic exchange were built.
Modern business reaches the same conclusion through a different language. Investors speak of confidence. Banks assess credi
