The sumptuous Jollof experience

Okechukwu Anazia, a Lagos State University student, knew right from the moment he settled down to enjoy his plate of jollof rice purchased from Mama Uche, the food vendor in the neighborhood’s favourite bukateria, that there was something significantly different about the taste and aroma.

Every spoonful he took of the sizzling delicacy brought home the bottom-pot taste and distinctive aroma that he had always cherished about his favourite meal.

Now, he knows the difference in the taste he relished was more down to the food’s seasoning than any sort of condiments he was previously accustomed to. Mama Uche would later confirm the addition of Terra Jollof cube to derive a newfound feeling of satisfaction and sumptuous jollof rice experience.

This is the same feel-good consciousness that is now blowing across the Nigerian food seasonings’ landscape as Terra Jollof Seasoning Cube makes positive in-roads into the hearts of millions of food lovers who cook or enjoy jollof rice — one of the country’s most popular dishes.

Making the perfect Jollof would require the right ingredients and spices like pepper, thyme, turmeric, and garlic to take your jollof rice from good to great in no time. How about having all these ingredients and more in an innovative, convenient, and complete seasoning cube to deliver perfection to your jollof rice?

Terra Jollof Seasoning Cube is that complete Jollof seasoning that contains key Jollof ingredients like onion, pepper, thyme, turmeric and garlic for that irresistible smoky bottom pot taste and flavour that guarantees an extraordinary Jollof experience anytime.

Chefs, caterers and homemakers are settling for Terra Jollof Seasoning Cube for the plethora of benefits they derive from using it. Whether at party occasions, restaurants, hotels or at home, it is increasingly becoming the go-to seasoning for that smoky, bottom-pot taste and flavour that delights the taste buds.

Cecelia Obong, a chef in a Lagos-based hotel, shares her experience with Terra Cube Jollof.

“Whoever thought about making this special seasoning in cube for the preparation of jollof rice needs to be commended. Before now, I used to experiment with various seasonings and spices in the hope that they will give me the kind of taste I desire for my jollof.

“Since I discovered Terra Jollof Seasoning Cube, I do not worry anymore because it is a great seasoning, it has all the ingredients and flavours that gives my jollof that smoky delicious jollof taste, my Jollof is now a signature meal on a high demand at the hotel,” she says.

She is not the only one who has expressed her excitement. Mrs. Kudirat Umar, a mother of three children is equally as excited.

“Jollof rice is a special delicacy in my home. My children love it and cannot have enough of it and so I go the extra mile to try different seasoning options that can guarantee a sumptuous jollof taste for my family.

“Since I started using Terra Jollof Seasoning Cube, my children’s anticipation has heightened whenever Jollof rice will be on the menu. As a mother, the joy on my children’s faces when they consume Jollof rice made with Terra Jollof Seasoning Cube gladdens my heart,” she says.

The addition of this new variant with the specific objective of offering consumers that distinct jollof flavour that excites the taste buds and the feel-good satisfaction of a well cooked meal is what has set this particular product apart as one that will earn enduring value and patronage.

TGI Group’s latest market entrant is that complete jollof seasoning that sends the consumer a “look no further” message of what a wholesome, well-packaged seasoning that is tailor-made for jollof rice cooking is meant to be.

So, whether the jollof rice is meant for a large gathering or home-made purposes, there is a special seasoning — Terra Jollof Seasoning Cube — that now solves the problem of trial and error that chefs, caterers and homemakers hitherto faced in their journeys from the market to the kitchen.

Deepanjan Roy, Group Executive Director – TGI says that the new Terra Jollof Seasoning Cube was designed to meet the specific taste needs of consumers who love cooking or enjoying jollof rice for its quintessential smoky bottom pot taste, flavour, and aroma anytime.

“With its key ingredients of onion, pepper, thyme, turmeric and garlic, a new dimension of value has been added to the preparation of one of the country’s favourite dishes” he stated

Probal Bhattacharya – Chief Marketing Officer, TGI Group expressed confidence that the Terra Jollof Seasoning will excite food lovers and create a value that is unmatched amongst seasoning products.

“In no distant time, we are confident that Terra Jollof Seasoning Cube will be the most preferred seasoning cube of choice for chefs, caterers and homemakers across Nigeria for cooking their tasty, bottom pot flavourful Jollof rice,” he says.

Terra Seasoning Cubes are made up of wholesome, carefully sourced essential ingredients specially designed to meet the discerning Nigerian consumers’ needs in every meal, offering unique taste, exciting flavour and aroma for that distinctive cuisine experience. Every meal cooked with Terra guarantees an enjoyable meal and a rich signature homemade taste experience. Available in Beef, Chicken, Shrimp and Jollof flavours, in various consumer-friendly pack sizes nationwide.

Tropical General Investments (TGI) Group is an international investment and holding company with diversified interests and investments across Africa, The Middle East, Asia and other emerging markets. TGI’s investments focus on driving inclusivity and value addition using locally sourced raw materials, state-of-the-art manufacturing facilities and a highly skilled workforce to produce world-class products that are consumed both locally and exported to global markets. Across markets, TGI Group owns over a hundred leading brands in Fast Moving Consumer Goods, Agricultural Inputs, Industrial Chemicals, Homecare Products and Pharmaceuticals.

Ademola writes from Lagos