• Friday, April 19, 2024
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BusinessDay

Tech startup founders should take visibility seriously

VCs invest $641 million in AI-enabled African startups

The tech industry is known for being fast-paced and innovative. Startups hoping to succeed in this competitive landscape must develop groundbreaking products and establish a robust online presence. This is where the visibility of tech startup founders online becomes crucial. It plays a pivotal role in shaping the narrative of their ventures and establishing credibility in the market.

There are several reasons why building an online presence is essential for startup founders. Firstly, having a visible online presence is a necessity for startups. With most people using the internet to research products and services before making a purchase, it’s crucial for startups to establish themselves as trustworthy and credible in the eyes of potential customers.

One of the most effective ways to achieve this is by using social media platforms like LinkedIn and Twitter to showcase their personality, expertise, and insights. By doing so, startups can create a personal connection with their target audience, which in turn helps to humanise their brand.

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For instance, startups can use LinkedIn to showcase their team members’ skills and expertise, share content related to their industry, and connect with other professionals in their field. This helps to establish the startup as a thought leader in their industry and build trust with potential investors and collaborators.

Similarly, Twitter can be used to share updates about the startup’s latest products or services, engage with customers and industry influencers, and provide valuable insights and opinions on industry trends. This helps to establish the startup as a reliable and trustworthy source of information and build a loyal following of potential customers.

“One of the most effective ways to achieve this is by using social media platforms like LinkedIn and Twitter to showcase their personality, expertise, and insights.”

Secondly, having an active online presence is an excellent way for startup founders to attract top talent and form strategic partnerships. By showcasing their company culture, values, and vision through social media, blogs, and other online platforms, startup founders can position themselves as industry thought leaders and gain a competitive edge.

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Moreover, having a well-crafted online presence can also help startups to build brand recognition and reputation. Potential collaborators and investors are more likely to be interested in a startup with a strong online presence, as it demonstrates that the company is serious about its goals and has a clear plan for success. This can lead to more business opportunities, increased funding, and accelerated growth.

A perfect example is Elon Musk, who has mastered using social media to promote his ventures such as Tesla and SpaceX. Musk’s prolific online presence attracts top talent to his companies and contributes significantly to their success. By sharing insights into his business strategies, values, and vision, Musk has become a role model for many aspiring entrepreneurs and has helped to position his companies as global leaders in their respective industries.

Thirdly, an established online presence can help startup founders navigate crises and challenges. It provides a direct channel for them to address issues transparently, share updates, and reassure stakeholders. This allows them to control the narrative rather than being at the mercy of external sources. For instance, when Dropbox faced a security breach in 2012, founder Drew Houston addressed the issue openly on the company blog. His transparent communication helped regain user trust and showcased the importance of having a visible online presence during challenging times.

Lastly, having a visible online presence allows startup founders to stay ahead of trends and remain relevant. The tech industry evolves rapidly, with trends and technologies emerging and fading quickly. Startup founders need to be aware of these changes and actively participate in conversations surrounding them. An online presence provides a platform for founders to share insights, opinions, and predictions, positioning themselves as industry thought leaders. For example, Patrick Collison, the founder of Stripe, is known for his active participation in online discussions about the future of finance and technology.

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In conclusion, the importance of tech startup founders becoming visible online cannot be overstated. Their personal brand becomes a crucial asset beyond the product or service they offer in the competitive tech ecosystem. From building trust and attracting talent to navigating crises and staying ahead of trends, an active online presence is the key to long-term success in the ever-evolving world of startups. Therefore, startup founders need to step into the spotlight and let their digital presence propel their venture to new heights.

 

Damilola Felicia Badmus is a Seasoned Branding Consultant with a proven track record, helping personal and corporate brands. She is presently empowering Tech SaaS Founders through Branding. She is the author of “How Linkedin Works.”