In 2019, while working as an analyst focused on African and Middle Eastern markets, I discovered a troubling pattern: comprehensive information about local businesses was scarce and fragmented. My role, which involved reverse-engineering the business models of various companies to understand their i
```
Members Only
Login or create an account to continue
This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.
New to BusinessDay? Register now and start reading.
```
