Women have been advised to unleash their style by embracing their natural hair and avoid imported products that could cause damage to their hair.
Chijioke Anaele, chief executive officer of Natures Gentle Touch, gave the advice while addressing a group of women who paid a courtesy visit to Natures Gentle Touch Hair Institute at Ikeja, GRA, Lagos.
He said: “Before now, the inflow of imported products that were specifically designed to suit African hair was rarely available. Imported hair products, which became the available option, led to different hair and scalp problems like irritation, scalp burns, hair breakage, and discolouration’’.
“It was upon this need that a young industrial chemist, Chika Ikenga, set out to develop the right hair care products that would confirm the hair texture, weather, and diet of Africans.
“His innovation was based on formulations that blended natural ingredients which are known for their efficacy in hair care as used by Africans. Some of these natural ingredients include shea butter, coconut oil, olive oil, wheat germ oil, and castor oil.”
According to him, the brand is dedicated to providing solutions to different hair and scalp problems using rich natural ingredients.
He further explained that Natures Gentle Touch has developed treatments for various problems such as dandruff, hair breakage, dry hair, weak and damaged hair, and slow hair growth.
“We recognise the uniqueness of each individual. It is our mission to enable you to release your inner beauty through creativity and style while at the same time promoting your total wellness. We want them to feel self-assured in their inner sense of health and beauty,” Anaele concluded.