The Macallan kick off campaign to promote passion, craftsmanship in whisky

The Macallan, an ultra-premium whisky brand, has kicked off a new campaign, targeted at promoting passion, excellence, craftsmanship and celebrating mastery, tagged ‘The Macallan Mastery’. The campaign announcement, amongst other things, saw the unveiling of Kelechi Amadi-Obi, veteran photographer and Mai Atafo, fashion guru, both as the brand’s influencer icons.

“The Macallan has achieved the highest level of mastery and recognition since it was established. Take for example, The Macallan commissioned and launched a state of the art and architectural marvel that is The Macallan distillery in Speyside, Scotland. The distillery is a statement that The Macallan has been there in the past, it’s here at this present time, and will still be here in the future for generations to come,” said Motunrayo Abiona, the lead brand ambassador, The Macallan Nigeria, while speaking on what makes the ultra-premium whisky brand a leader of the pack.

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She disclosed that The Macallan brand has garnered a global reputation as the world’s most valuable and luxurious spirit brand, as a result of The Macallan’s dedication to mastery and craftsmanship, while consistently achieving excellence without compromising quality. According to Abiona, the brand has won several pioneering accolades from its inception in 1824 till date.

Asked what makes The Macallan distinct and special, Abiona explained that, “It is all about our commitment to long term legacy, decision making, our signature taste, incomparable auction record, our genuine scarcity, and our creative collaborations. All of these allow for great storytelling and when a brand like The Macallan wants to tell a story, it does so by highlighting excellence, craftsmanship, mastery and luxury at the highest level”.

According to her, The Macallan has earned the right to all the accolades, hence it must be very selective about who it collaborates with. “From The Macallan’s global partnership with Bentley Motors and the collaboration with The Roca brothers, amongst many other international campaigns, The Macallan seeks to associate with brands and exceptional individuals that have excelled and sit at the pinnacle of their crafts. Hence, the choice of Kelechi Amadi-Obi and Mai Atafo as our brand influencer icons for The Macallan here in Nigeria,” said Abiona.