Three Crowns, Nigeria’s leading low cholesterol milk brand, is connecting with Muslim consumers, especially mums with its ‘Keep your heart strong all day’ campaign this Ramadan season.
Omolara Banjoko, marketing manager, Three Crowns, noted that Ramadan provides an opportunity for the brand to connect with its Muslim clients across the country and make the season special for mums through series of charitable activities.
“Knowing that mums carefully plan and prepare meals for the family and that this can be tasking during Ramadan, we have provided them with healthy, quick to prepare recipes ranging from local dishes, soups, smoothies, and salads made with readily available ingredients that can be taken at Sahur,” Banjoko said.
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“Sahur is an important meal of the day and Three Crowns low cholesterol milk provides consumers the right nourishment to keep their heart strong and energy up all day while they fast,” she said.
“Therefore, we encourage everyone to cook these varieties of recipes Sahur with Three Crowns | Feminine Lounge as per instructions,” she added.
Consumers can win exciting prizes when they upload pictures of their recreated meals with Three Crowns product on their social media pages using the hashtags #TCRamadan and #SahurWithThreeCrowns and tagging @3crownsmilk.
Three Crowns is the first milk brand to show care for mothers and acknowledge the important role they play in the family. The brand recognizes that when mothers as primary caregivers are taken care of, this positively impacts the care they give to their families.
The brand has thus given itself the patriotic task of encouraging women to eat and live healthy, thereby making their families happy.
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