SIG Group appoints Iyore Amadasun as Area Business Manager for East, West Africa

SIG Group has appointed Iyore Amadasun as the new Area Business Manager to oversee operations in East and West Africa.

In his role, according to the Group in a statement, Amadasun brings a wealth of experience in strategic leadership and management, business growth, and customer retention within the food and beverage and FMCG sectors.

“Amadasun is a results-oriented leader known for spearheading business transformations leading to profitable growth. His strategic prowess, coupled with effective communication, management, and negotiation skills, has earned him a reputation as a dynamic and growth-focused professional,” the statement read.

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Amadasun led market deployments for food and beverage solution providers in his previous roles. “His expertise lies in guiding businesses to adopt consumer-centric, real-time perspectives.”

According to the Group, Amadasun, as Area Business Manager, is poised to continue his success in inspiring market growth, drawing his experience in developing and increasing value-based strategies within business organisations, and this, is in seamless alignment with SIG’s commitment to innovation and market leadership.

In his words, “I am happy to be joining this company at the same time it celebrates its 170 year anniversary. This is a company built on a solid foundation and customer-based innovations, and I am honoured to be on the end of the value delivery chain where our global vision is localised to our customer needs in the region”

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According to the Group, it is confident that Iyore Amadasun’s strategic vision and leadership will drive the company’s continued success in the East and West African markets.

SIG is one of the leading providers of sustainable, innovative, and versatile packaging solutions. SIG works in partnership with its customers to bring food products to consumers around the world in a safe, sustainable, and affordable way.