Project WINHER 2021 launches to aid women financial inclusion

Project WIN (Women in Investment) HER introduces its maiden edition which will focus on exposing women of colour in Nigeria and the UK

Businesses owned by women, especially those of colour, were severely devastated in the wake of the Covid-19 rife. A World Bank survey conducted in May 2020, assessing over 26,000 business owners and managers in over 50 countries with an active Facebook Business Page, revealed that about 43 percent of female-owned MSMEs were more severely affected than 34 percent of the male-owned business counterparts who were also affected.

With an imbalance that was too glaring to ignore, OBA Inc. in February 2021, held its first Borderless Trade Women in Business Salon Series which was targeted at realizing the global impact of raising women who are well-grounded in trade, business and investment, as well as utilizing the AfCFTA protocols to their favour. Sensitizing women on the possibilities of international trade and integrating actionable systems that can take their business beyond the borders of the current location or even continent.

Piggybacking off the success of our Saloon series, OBA Inc. presents project WINHER; A 4-stage investment education, financial inclusion and wealth creation project for women of colour.

Project WIN (Women in Investment) HER introduces its maiden edition which will focus on exposing women of colour in Nigeria and the UK, to digital money and wealth creation opportunities, increasing the number of women actively thriving in the global investment market.

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Olori Boye-Ajayi, speaking on behalf of the other facilitators – Inya Lawal, President, Ascend Studios Foundation; Tomie Balogun, Financial Educator & Investor; Sanmi Adegoke, CEO, Rehoboth Property International; Olayinka Anthony, CEO, CoWorthy Capital; and Tobi Arayomi, Financial Investor & CEO, Q plus— says, “We believe that the women who participate in this project will gain a high level of financial literacy that will demystify the subject of investment and enable them to recognize high ROI opportunities.”

The importance of inclusion will, through this project, be emphasized while also showing how trade & investment go hand in hand, with the Borderless Trade Network of OBA Inc. being the trade hub and Project WINHER, the investment hub.

Project WINHER is set to hold on Sunday, 8th August 2021 and Sunday 15th August 2021 by 6:30 pm WAT

This project is proudly supported by the Office of the commissioner of Trade and Investment to Vanuatu to Nigeria and South Africa; sponsored by Cersei Partners and OBA Inc.

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.