NMO Management Limited, organisers of Pan African Music Fashion Runway (#MFR), has announced plans to hold the 8th edition of its annual show scheduled to take place in Lagos.
The event, which comes under the theme: ‘Fashion forward: a call to action for a green and sustainable continent,’ would take place on December 3, 2022 at Naval Dockyard.
Speaking at a media event heralding the show, Executive Director of NMO management limited, Ngozi Omambala affirmed that the event which empowers and unites young Pan African creatives would take place both physical and virtual.
Describing the event as the Nigeria’s most influential fashion brand, Omambala added that it was a cultural showcase platform blending contemporary Pan African designers, international runway models, cutting edge fashion with live music excellence.
According to her, the show celebrates African rich cultural heritage and also features “The Game Changer Africa Acknowledgement #GCAA,
award platform programme that honours trailblazers and pioneers; recognising their significant contributions in the creative industry.
Expressing happiness to see the return of their physical event after two years of online predominance due to the pandemic , NMO big boss said, “#MFR2022 promises its signature contemporary, cultural showpiece experience.
Read also: Explainer: Streaming farms, black market of music business
“We have expanded the platform to include Pan African satellite activities in the lead up to MFR2022 ‘road to #MFR’ with ‘open days’ in the art and cultural community at iconic venues museums and galleries across Lagos.
“Pan African 8th annual Music Fashion Runway will be streamed live via our social media platforms, as was last year’s successful event , which opened the pioneering music and fashion platform to a global virtual international audience of over 10,000 watching live.
“This year’s 2022 hybrid edition fully physical and Virtual will still embrace our international online fan base as well as physical guests at this stunning location.
“Our priority as always is to produce in a safe and secure environment, a first class event of live music excellence, whilst showcasing Pan African fashion, established designers and international runway models.
“Our invaluable experience and hindsight gives us the unique privilege to create and deliver an event without compromising on entertainment value.”
While stating that her organisation would select two upcoming models to be given a once in a lifetime opportunity- to kick start their modeling careers by walking the #MFR 2022 catwalk, she said that the Iconic award winning veteran broadcaster, Brenda Emmanus would host the 8th annual Pan African Music Fashion Runway.
Join BusinessDay whatsapp Channel, to stay up to date
Open In Whatsapp