• Friday, September 29, 2023
businessday logo


Nigeria Info, sister stations secure broadcast rights for French Ligue 1 games

Migration: Broadcasting industry gets digital data storage solutions offer

Nigeria’s media organisations, Nigeria Info, Wazobia FM and Wazobia Max, have secured the broadcast rights to air the French Ligue 1 Uber Eats games through its partnership with the officially licensed owners in Nigeria, Media Business Solutions (MBS).

The partnership seeks to provide Nigerians with an unbeatable sports broadcasting experience starting with the 2021/2022 sporting season.
The competition, which features international football stars like Lionel Messi, Kylian Mbappe, Neymar, Sergio Ramos, and Terem Moffi, would be broadcast freely on Wazobia FM and Arewa Radio both in Pidgin English and selected local languages, including Hausa, Igbo and Yoruba, to capture the diverse sporting interests of Nigerians.

Serge Noujaim, CEO, Wazobia FM, Nigeria Info, and Arewa Radio, said the partnership will provide Nigerians across the country with a bespoke sporting experience via quality live broadcasts.

“Off the back of our Group’s exclusive acquisition of the recent UEFA Euro 2020 and the La Liga broadcast partnership with MBS Sports, we are confident that this new partnership with MBS Sports, which gives us the opportunity to cover the French Ligue 1 Uber Eats games, will cement the place of Nigeria Info, Wazobia FM, Arewa Radio, and Wazobia Max as the home of the biggest international football offering across the Nigerian media landscape,” said Noujaim.

Read also: Groups rally media, NOA, CSOs against shrinking civic space

Femi Obong-Daniels, the general manager, corporate affairs for AIM Group, the parent company of the radio stations, said that the core mandate of the stations is to provide quality broadcast services while also setting the pace in the Nigerian media ecosystem.

According to Obong-Daniels, the partnership is the beginning of quality live coverages for the Nigerian sport-loving audience nationwide.

“As a media group, our collective objective remains the same which is to keep blazing the trail and to also set the pace for others to follow. Our desire is to keep serving our audience with the best sporting experience through our partnership with the African multimedia giant, MBS Sport,” said Obong-Daniels.

Richard Dimosi Diasolwa, CEO, MBS Group, while commenting on the success of the partnership with the media group, said that AIM Group has what it takes to provide Nigerians with quality live coverage of global football competition.

According to Diasolwa, every moment of the Ligue 1 Uber Eats games would be broadcast live on Wazobia TV, Wazobia FM, Nigeria Info FM and Arewa Radio FM nationwide. “We are once again delighted to be a partner with Nigeria Info and its sister stations on this nationwide sports coverages,” he stated.