The Director of Activecode Business Hub and digital marketing Company, Kelvin Akparanta has called on the Federal Government to as a matter of urgency include technological skills, such as digital marketing and branding into secondary and tertiary school curriculum.
Akparanta made the appeal in Calabar during a pre-launch press briefing of his book ‘Everything Personal Branding and Digital marketing.’
He said that the book, the idea of which was born in 2019, took him two years of research, and was completed during the pandemic in 2020.
Akparanta further said that he strongly believes that digital skills should be taught as basic subject/course in Nigerian schools.
“I strongly believe and advocate that Personal Branding and Digital Marketing should be taught in Nigerian schools as basic courses and subjects.
“The book, ‘Everything Personal Branding and Digital Marketing’ has been in development since 2019. It was finally ready at the fall of 2020 but got published in 2021. It is a masterpiece of 2 years of meticulous research and over nine years of personal experience all embodied in the subject matter,” he said.
According to him, “The idea is to create a perfect resource for beginner-to-advanced professionals and digital marketers looking to learn new skills or improve on existing ones.
“The e-version of the book is in the works and would be in major Nigerian and foreign languages- Igbo, Yoruba, Hausa and of course, French, to cater for the needs of the French speaking parts of the African continent.”
Akparanta, who has consulted for major brands in Nigeria including Carnival Calabar, said his book when put into practical can curb unemployment to the barest minimum.
“Personal branding is important in today’s economy because you are the most important selling point of your service/product.
“If the basics of personal branding and the importance of it are inculcated in the minds of young people they will grow up being stronger and better career professionals and business tycoons,” he said.
According to him, “Millennials are changing the way we are thinking, especially those that graduated during the recession. Imagine getting an expensive degree, then having to go live in your parents’ house as there are no jobs for you.
“So, if the Nigerian government can look into this, I believe we will be building the next set of world class professionals and business generation.”
