Montblanc Boutique: A bold statement in Nigeria’s luxury gifting market

A few weeks ago, Montblanc, the leading global Maison for luxury business lifestyle, joined the array of global brands that are connecting their Nigerian customers to their wide range of luxury product lines and high profile patrons.

Rightly located in the middle of the mall, the new Montblanc boutique is unique in the sense that it is Montblanc’s first standalone boutique in Nigeria.

Additionally, the aesthetic rivals the biggest luxury boutiques around the world. With its Neo² design concept by Noé Duchaufour-Lawrance, a French designer and interior architect, the luxury Maison truly adds a new dimension to The Palms Mall’s luxury offering.

This historic opening puts Lagos and Nigeria on the global map of Montblanc’s exclusive destinations as the boutique design, which is currently being rolled out globally, articulates the Maison’s long-standing passion for craftsmanship and presents a pure and uncluttered aesthetic, mixing black, white and wood for a contemporary retail environment that engages and inspires.

The enthralling design makes the boutique enticing even from a few meters away. The beauty, luxurious feel and alluring offering are obvious even from the outside. But the inside is the real deal; it offers customers an immersive retail experience. Moreover, great attention is paid to detail in the arrangement of the items on offer.

From dedicated areas for watches, writing instruments, leather goods, accessories and Montblanc’s growing range of technology devices, customers enjoy easy shopping amid dedicated staff who add a personal touch to each transaction.

For the modern and smart business traveller, the section dedicated to the exceptional quality leather goods crafted by Montblanc will excite you. Displayed in the section are a variety of iconic collections and travel accessories designed to meet an urban explorer’s every need with their sleek, modern designs and refined functionality. Moreover, watch enthusiasts will relish the extensive range of high complication timepieces, including the Montblanc 1858, and for those bridging timepieces and tech, the latest edition of Montblanc’s elegant smartwatch Summit Lite is also available in the boutique’s growing section of classy tech products.

Of course, you will see the latest Montblanc Meisterstück Around the World in 80 Days collection that pays homage to the great literary adventure by French author Jules Verne, and brings to life the fantastical story of world circumnavigation through elegant design elements inspired by the themes of the classic adventure.

Read also: Montblanc unveils new store in Lagos, reiterates commitment to Nigerian market

The painstaking attention to detail extends to a collector’s corner, which exclusively showcases a number of sought-after collector pieces that will generate interest across the continent, as well as an immersive ink bar experience offering customers the chance to test the full spectrum of Montblanc writing instruments, nibs and inks.

So, it is beyond purchasing a desired item, and now an experience, as the writing instruments have gone beyond the primary function to becoming a collector’s item.

They are also perfect for gifting and as a store of value as Montblanc writing instruments are known for lasting for decades and serving generations.

For Alain Dos Santos, Regional Managing Director of Montblanc Africa, who spoke at the opening of the boutique, the opening is a big milestone for Nigeria because it puts Lagos on the map of luxury business destinations around the world and Nigeria in the league of the countries worldwide where Montblanc has presence.

He also noted that the feat was possible because of the long lasting relationship with Polo Luxury, the operator of the boutique, who he described as a credible partner.

“We are delighted to be opening our first standalone boutique in Nigeria, and to be doing so with Polo Luxury, our longstanding partner in this key African city. We have been pioneers in luxury on the continent, having introduced Montblanc here almost 30 years ago, and we have full confidence in our long-term future here,” he said.

Jennifer Obayuwana, executive director, Polo Luxury Group, sees the Montblanc boutique as an elevation of luxurious offerings for the Nigerian luxury consumer and a bold statement by Montblanc that Lagos has come of age in terms of its luxury offering.

Looking forward to welcoming discerning customers in the new Montblanc home at The Palms Mall in Lekki, which she described as a significant milestone, the Polo Luxury executive said, the opening of the boutique was in celebration of the over three decades’ partnership with Montblanc.

“This is a point in history for Polo and Montblanc in Lagos, one of the fastest-growing cities in the world, and one that is home to a growing population of ambitious, sophisticated men and women who appreciate the craftsmanship, design and assured status that the Maison offers. Together with our knowledgeable, passionate and personable team, we can be sure of delivering the best possible experience for our customers”, Jennifer said.

As well, John Obayuwana, chief executive officer, Polo Luxury Group, exuded the same sentiments saying, “Polo Luxury’s partnership with Montblanc has been fostered by integrity, trust, high craftsmanship, and a dedication to excellence”, which he said “has strengthened our relationship”.

The boutique is already making waves since opening to the public as discerning lovers of luxury items, collectors and corporates who recognise Montblanc as the ideal gifting brand throng to make purchases.