• Sunday, April 28, 2024
businessday logo

BusinessDay

Meet Olaoluwa, Nigerian PR guru driving Saudi Prince’s image making team

Meet Olaoluwa, Nigerian PR guru driving Saudi Prince’s image making team

Adedotun Olaoluwa is a key player in the world of media and lobbying. Olaoluwa’s contacts book bulges with the names of the great and mighty.

And now the powerful public relations guru, whose investment in Bloomberg and Nasdaq was scrutinised by federal prosecutors in April for possibly violating money laundering laws after receiving $7 million in loans from a lender in Saudi Arabia, is playing a leading role advising and doing image laundering for Saudi Arabia’s Crown Prince, Mohammed bin Salman.

In his capacity as media aide, Olaoluwa’s role involves focusing on Salman’s image, and providing general public relations and media outreach services.

Read also: BRICS extends invitations to Saudi Arabia, Iran, 4 others

Olaoluwa, whose circle of clients includes Mohammed Al Barwani, founder of the Oman-based diversified group MB Holding Company and Gulfstream, the head of one of the largest news content distribution networks, Dotmount Communications, and Dotmount Newswire, is well-known in media, business and political circles.

He has previously worked with politicians in both Middle East and the United States, serving as adviser to Qatar emir, Sheikh Tamim bin Hamad Al Thani.

Olaoluwa has prior experience in the Middle East and his team has advised trade associations, multinational corporations, coalitions and foreign governments.

According to his profile, he has also helped conduct proxy battles, run issue campaigns, design digital communications, manage coalitions, introduce new trade association CEOs and protect clients’ reputations during crises.

On behalf of a wide range of clients, he has worked with international, national, and regional media outlets.

His company, Dotmount Communications, has been one of the largest lobbying and communication firms in the world for years and has quickly become one of the largest in news content distributions in the world with access to over 8,000 media platforms, since it expanded its operation after the election of former President Donald Trump.

In early 2019, the firm opened a public relations branch in Washington to provide media relations and public affairs counsel in addition to lobbying services.

Read also: Saudi Arabia to provide $500m financial aid to support Tunisia’s economy

It has expanded its footprint in recent years, most recently by acquiring 7.5percent shares in Gannett Corporation, a firm with over 100 newspapers and 43 television stations across the United States. It has also established itself as one of the foremost bipartisan firms operating in the nation’s capital by hiring on experienced Democratic operatives.