Lukandi Digital, a digital marketing agency, weekend announced its partnership agreement with Hubmart Stores, a premier formal grocery retailer, adding a more competitive formal retailer option to the city of Lagos.
Through this collaboration, Hubmart Stores will benefit from improved brand awareness and sales through several initiatives executed across digital channels.
Hubmart Stores Limited is known for its retail shopping chains of Nigerian heritage, offering multi-format stores in various locations and positioned to offer customers world-class shopping experience as well as a vast range of products.
Hubmart has sub-brands/sections such as HubDeli (Fast Food Eatery), HubCafé and HubCare (Health & Beauty) and is poised to delight customers with special promos and offers while offering customers a world-class loyalty scheme “The Hub”.
“Lukandi Digital’s commitment to improve the effectiveness and efficiency of our online marketing efforts is a major component in helping us meet our customer’s evolving needs,” said Cheng Fuller, vice president, marketing.
With Lukandi Digital’s help we are now able to interact with customers online like never before and we aim to track and monitor customer behaviours both online and in-store using technology to offer more tailored experiences to individual customers.
“The exceptional reputation of Hubmart Stores’ products and customer service in the city of Lagos is something we are thrilled to be associated with through the implementation of our expertise in digital marketing and technology,” said Hanson Nnadi, managing director at Lukandi Digital.
“Helping businesses prosper locally and across the country is our top priority, and we were excited to take on the challenge of developing innovative marketing solutions for Hubmart Stores to meet its business objectives. Our solutions will help Hubmart dramatically improve marketing return on investment (ROI), track and monitor how customers interact with the brand and how this converts to improved in-store sales in all Hubmart locations – Victoria Island, Lekki and Ikeja,” Nnadi said.
