Healthplus, BARE collaborate to improve skincare

Healthplus Group company – Casabella – has partnered BARE, a specialist skincare tech platform, to provide innovative solutions for quality skincare, particularly for black men and women, through virtual consultations and accurate product matching to skin type and conditions.

Together, Casabella and BARE will enable seamless analysis and diagnosis of skin conditions. The partnership will focus on providing unrivalled service by leveraging Artificial Intelligence and Virtual Consultations in order to provide truly personalised skincare.

Chidi Okoro, Chief transformation officer of Healthplus Group, said, “We will build customised profiles to help our beauty advisors accurately navigate skin types, products, and plans for any skin condition. This service will help customers take better care of their skin in a scientific and pocket-friendly manner.”

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Abimbola-Kofoworola Oladeji, CEO of BARE, said, “I am excited about this opportunity to provide our customers with the right skincare solutions quickly and at competitive prices. The recommendation and fulfilment service will kick off in Lagos, but we look forward to increasing capacity across the country, in a short period of time.”

Healthplus, a leading pharmaceutical retailer, recently repositioned its operations as part of an expansion programme into more locations, with new focus on cities with less secure access to prescription medications. The expansion programme aims to provide more Nigerians with access to quality drugs and health products.

The lead investor in Healthplus, Alta Semper, has in recent years invested in excess of $150 million into leading healthcare companies in Nigeria, Egypt and Morocco, with the view to provide access to sophisticated and high-quality healthcare solutions on the continent.

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.