Dufil Prima inspires recognition of mothers with tech-driven expression of love

Dufil Prima Foods has inspired more Nigerians to engage in celebrating their mothers, their unwavering love, support, and sacrifices they offer their families.

UAnder its “Show Some Love to Mum” campaign, Indomie provided Nigerians with a unique and meaningful way to express love and gratitude to their mothers through a personalised AI message or a fun-filled celebration in Lagos.

At the 2025 Mother’s Day, Ibrahim Isa, regional brand manager at Indomie, said the event reaffirms the company’s commitment to celebrating family, connection, and the extraordinary power of a mother’s love.

Isa said that by blending cutting-edge AI technology with immersive on-ground experiences, Indomie wants to create an experience that celebrates the love, sacrifice, and resilience of mothers.

“Our goal was to go beyond simply giving gifts, we wanted to see the joy on their faces and hearing the positive feedback reaffirmed that we achieved something truly special,” he said.

The campaign featured two core components: an interactive digital experience and a vibrant brand activation that brought families together in celebration of motherhood. The event was more than a typical marketing campaign; it was an emotional, joyful, and unforgettable tribute to the remarkable women who shape our lives.

One of the standout moments was the innovative use of AI-powered celebrity video messages, where mothers received personalised greetings from beloved Nigerian personalities: Shaffy Bello, Bimbo Ademoye, and Akinyemi Omotayo (Asherkine). Through an online platform developed by Indomie, these customized messages added a deeply personal touch, making each mother feel truly seen, valued, and appreciated.

To top off the celebration, each mother in attendance received a specially curated goody bag, filled with thoughtful surprises that added an extra layer of joy to their day. These tokens served as heartfelt reminders that the essence of Mother’s Day lies in genuine appreciation for all that mums do every single day.