COVID-19: Foundation launches in Nigeria, focuses on poverty alleviation, youth empowerment

As part of his contribution towards the growth of the economy and fighting COVID-19, Sodiq Babatunde Rufai, astute entrepreneur who equally doubles as the CEO of ‘Wear It All Luxury’ and Wear It All Entertainment”, on Friday, May 1, 2020 launched his first of its kind charity foundation tagged ‘The Babatunde Rufai Foundation’ (BRF).

According to Rufai, one of the focal agenda of the foundation is to direct positive energy in favour of people living with disabilities, youth empowerment, capacity building and poverty alleviation, amongst others.

Rufai further noted that what better way does one celebrates his birthday other than putting smiles on the faces of the people considering the present situation of the country as a result of the outbreak of the deadly COVID-19 virus.

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“Today May 1, 2020, I am deeply glad that I have been able to reach out to over 2000 vulnerable people and still counting with our major focus of not just reaching out to people in Lagos alone but to spread our tentacles to other states in the coming weeks.

Speaking further, Rufai disclosed that in the area of youth empowerment amidst this pandemic, all hands are currently on deck towards working out an online portal where youths can register to enable them gain skills in areas that include Web design, catering, fashion, makeup to mention but few; all at no fee charges.

It is however pertinent to note that Sodiq Babatunde Rufai over time has donated his experience, wealth, skills and talents towards creating a better world through charity.

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.