Bank and Entrepreneur (B&E), a niche publication, has launched the #ItsToughEnough Programme – an online initiative that harnesses the know-how of world-leading entrepreneurial experts to help take Africans from idea or no-idea stage to viable business owners.
The #ItsToughEnough campaign aims to strengthen Nigerian women who are already into entrepreneurship and support other women to consider becoming entrepreneurs.
Anne N. Agbakoba, publisher for Bank and Entrepreneur Africa, says “B&E would like to focus effectively on how to contribute to making Nigeria vibrant and great.”
She said this is done by supporting multiple pillars of government efforts that include igniting an entrepreneurial boom, increasing the percentage of women entrepreneurs, becoming a leading economy, and climbing to impressive rankings on both the Global Competitiveness and the Human Development Indices.
#ItsToughEnough will continue to engage experts that we meet in our line of work, for the benefit of Africans – because we know the continent has an immense capacity to emerge as a viable, successful, developing and emerging economy. It’s time to zero in on thriving, exceptionally.”
B&E struck its first partnership with experts Marc Goldberg, founder, Marc Goldberg Photography and Precious L. Williams, founder, Perfect Pitches with Precious.
On this note, photography expert, Marc Goldberg kicks off with what he calls ‘low-hanging fruit’ – an immediate opportunity to start and grow a successful photography business, armed with the simple, humble and ubiquitous camera.
Goldberg works with top-notch clients such as The New Yorker, The Washington Post, LA Times, CNN, People magazine, Stand up to Cancer, Rabobank, AXA, and The New York Genome Center.
Precious Williams who is also referred to as #KillerPitchMaster, thinks that much of the success of the #ItsToughEnough campaign lies not just in sparking that business idea, but also in persuading potential clients that your business is the only option that truly matters.
Williams is known for converting conversations into currency. She is a world-class speaker and trainer for global brands like BMW, Google, LinkedIn, Microsoft, Harvard University and Columbia University.