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Arden & Newton creative work boosts inclusion for people with disabilities

Arden & Newton creative work boosts inclusion for people with disabilities

Arden and Newton Limited, Pan African creative agency, says its latest work ‘The Other Woman’ will impact positively on the lives and social status of people with disabilities.

The agency made the remark at the Lagos screening of The Other Women, a documentary film hosted by Ford Foundation at the Ford Foundation Lagos office in Banana Island.

This documentary film is a product of an 18-month detailed Two-part study and reports the study of the resilience of women with disabilities in resource-producing communities.

Chichi Aniagolu Okoye, regional director, Ford Foundation Officer for West Africa was among the dignitaries that witnessed the Lagos screening held

Speaking at the event, Perez Tigidam, the creative director of Arden and Newton Limited, stressed the need for more sensitization and acceptance of those with disabilities, especially in rural areas where people have no access to information.

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“They need to know their rights, the opportunities available, and how they can access them. Also, the People Living with Disabilities Acts needs to be simplified for easy understanding in order for them to make appropriate demands for them,” he added.

Reacting to the documentary film, a participant advocated the need to educate people with disabilities on the importance of seeking medical attention, and re-orientate their superstitious belief in the spiritual nature of disability.

Speaking at the event, Chichi Aniagolu Okoye emphasised on the need for collaborations among different organisations and partners in promoting equality, social inclusion for people with disabilities, who are also victims of marginalisation and stigmatisation.

She further advocated for the creation of a people-first and disability-friendly workplace and the employment of people with disabilities in corporate organisations.

According to her, these efforts would further aid understanding of their plight and struggle while fostering social inclusion.