Nigeria’s premium brand, Amstel Malta has again asserted itself championing opportunities in modern African music, film and culture with the sponsorship of the 8th Africa Magic Viewers Choice Awards (AMVCA) 2022.
The brand headlined this year’s edition of the award, sponsoring five events at the AMVCA: the Sponsors Cocktail, the MTF Screening Day, Content Market Day, Digital Content Creators’ Day, Nominees Gala and the main Awards.
This was in addition to being responsible for the prizes attached to specific awards categories at the event.
Read also: AMVCA 2022: Why Rattlesnake: The Ahanna Story won the most awards
The eight-day long celebration saw the elevation of African entertainment, fashion and culture, with various recognitions given to trailblazers and innovators in the entertainment industry.
“As a brand committed to investing in African stories and indigenous creatives, Amstel Malta recognises the need to applaud the hard work of those using their exceptional talents to build the creative industry and encourage young, emerging talents,” the brand noted in a statement to the media.
Amstel Malta has been known to be supporting Nigerian entertainment industry through partnerships and liaisons with platforms that create opportunities for and give recognition to African creatives, such as the Mama Mia foundation, the Lala Akindoju – led musical and, of course, it’s consistent, massive sponsorship of the AMVCAs.
