The official soft drink of the 2024 Africa Cup of Nations (AFCON) holding in Ivory Coast from January 11 to February 13, 2024 has been announced.
Razzl, a beverage brand, has partnered strategically with the Confederation of African Football (CAF).
The partnership with CAF highlights Razzl’s commitment to creating memorable experiences, celebrating the love for football, and contributing to an electrifying ambience that unites fans in their passion for the game.
The AFCON tournament, with over 500 million viewers across the globe, has become a very successful asset that ties in well with our brand’s vision and aspirations to become a Pan African brand.
As the exclusive official soft drink brand, Razzl will infuse the 2024 AFCON tournament with its exhilarating flavours and refreshing presence, enhancing the overall experience for fans, players, and spectators alike.
Regarding the partnership, Austin Ufomba, the chief executive officer of Ultimum Limited, stated that as the exclusive official soft drinks brand of AFCON, Razzl will infuse the tournament with enthusiasm, energy, and refreshing beverages.
“We are honoured to play a role in enhancing the overall experience for players, fans and everyone who cherishes the beauty of football, ” Ufomba said at a press conference held in Lagos.
“Through this partnership, we aim not only to quench thirst but also to ignite excitement and create an atmosphere that allows football fans to live the moment.
“We want to be more than just a brand on the sidelines; we want to be a part of the celebrations, the victories, and the exhilarating moments that define this tournament,” he added.
As part of the activation, Razzl will unveil its freestyle football challenge for youthful freestylers and football fans to express their unique flair and ingenuity through captivating tricks, mesmerizing moves, and impressive performances inspired by the excitement of AFCON.