Nigeria's leading finance and market intelligence news report.

How brands kept share of consumers’ mind, pockets in the pandemic

When the federal government of Nigeria declared a lockdown in March 2020 at the onset of the pandemic, retailers like Chuks Ogadinma had a premonition that it could be the last time his shop would be opening for business. How would he feed his young family of four if there was no one coming to…

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