Chemical and Allied Products (CAP) Plc, a subsidiary of UAC of Nigeria Plc (UAC) and the technological licensee of AkzoNobel, world’s largest paints and coatings company and manufacturers of Dulux premium brand of paint, has unveiled an experiential campaign tagged‘Dulux Mobile Room Make-Over Activation’. The road show was formally activated by the Executive Director Corporate Services of UAC, Joe Dada with a call to Dulux customers to take advantage of the campaign to add both colour and value to their lives.
The campaign is in line with the company’s strategic thrust to enhance the living standard of its consumers and to strengthen the connection between them and the Dulux brand.
The experiential campaign, which was flagged off at the CAP Plc head office in Ikeja, Lagos with the unveiling of the activation Rig, was attended by the company’s key stakeholders including senior managers of the UACN Group, Trade Partners and customers.
Speaking at the occasion, the Managing Director of CAP Plc, Omolara Elemide, said that the Dulux Make-Over Activation is aimed at creating visual experience on how consumers can enhance the ambience of their homes (Living Room, Bedrooms, Children’s Room, Kitchens etc.) and offices using the right blend of colours either working with interior decoration experts or using the Do-It- Yourself (DIY) approach.
Elemide pointed out that the Dulux Mobile Room Make-Over Activation campaign is another innovative initiative from Dulux to reinforce its global leadership position in paint. ‘’With over 12,000 colours, Dulux is established as the custodian of knowledge in the area of colours with the objective of helping customers realize their wellbeing. The brand has consistently and innovatively introduced different colours to its customers worldwide over the years,” she added.
She stressed that the activation, which will be in three phases, will last for three months and, therefore urged consumers to take full advantage of this unique platform by Dulux to learn how to make over their homes and offices by watching out for the activation team that would be going round the city of Lagos and connect with them at the various touch points including homes and offices.
Elemide noted that the company also intends to use the Dulux Mobile Room Make-Over Activation campaign to elicit useful consumer feedback and insights to improve the brand offerings to the consumers.
