As we head into the New Year, there’s certainly much to reflect on. While we celebrate innovations and successes recorded in Nigeria’s fashion industry in 2024, it is also important we spotlight key trends that will dominate the year 2025.
Global fashion experts have revealed that this next chapter is all about embracing comfort and timelessness—plus a few unexpected pieces to round out your collection.
With a combination of predicted data from Heuritech for Spring/Summer 2025, insights from a fashion analyst, and inspiration drawn from recent runway shows, we can identify the top 10 forecasted key trends expected to make waves in 2025.
At Heuritech, its trend forecasting methodology harnesses advanced artificial intelligence and data analytics. Heuritech utilises state-of-the-art machine learning algorithms to scrutinize extensive visual data from social media platforms. By detecting patterns and shifts in consumer behaviour, it delivers real-time insights into emerging trends.
Read also: Top 5 fashion trends among Nigerian men redefining masculinity, shifting market dynamics
In an article by Heuritech, it x-rays key fashion trends for year 2025:
Boho Chic In Suede
Suede is on track to be a standout for Spring/Summer 2025, on everything from accessories as larger bags to skirts and outerwear. In addition, we can expect to see a growth in matching sets as well, a suede blazer paired with a suede skirt or trousers.
The men’s SS25 shows already hinted at this trend, showcasing a 13 percent increase in matching sets on the runway. For women, the suede fabric in general is expected to grow with +17 percent among women between July-September compared to the previous year.
Hot Pants
Hot pants have emerged as the new alternative to the mini skirt, styled either with bare legs or paired with stockings. On the runway for this season it was featured in fabrics like cotton, knit, sequin, denim, and leather. The shape can be styled in various ways and is either worn with party tops or cozy knitted cardigans. This fashion style is expected to see a +7 percent increase in popularity from April to June 2025 compared to previous year.
Aquatic Wonderland
We can expect aquatic influences in 2025 that go beyond the classic nautical marine aesthetic, instead the inspiration will take us deep into the world of water and everything that exists within it. Think vibrant tiles from a pool, tropical blues that evoke the soothing depths of the ocean, the caudal fin, the shells of aquatic animals, and mermaid-inspired dresses.
Elevated Sportswear
It’s not news flash that sports have long been a source of inspiration for the fashion world, but the lines between fitness and style are blurring now more than ever.
For Spring Summer 25, a shift toward softer, more feminine-coded sports like yoga, pilates, and ballet is being shown.
The Feminine Polo Shirt
This year’s runway showcased a more tailored, feminine-fit polo with short sleeves, giving a slightly posh touch to outfits. These polos were often styled buttoned up, adding structure to the overall look. For decades, the polo shirt has been a symbol of casual sophistication in men’s fashion. However, in recent years, this iconic piece has made a stylish shift, becoming just as essential in women’s fashion, but with a decidedly feminine twist.
Animal Print
For some fashion people, Leopard print is less of a trend and more of a timeless staple. But in 2024, it dominated our feeds, splashed across everything from interiors to clothing, enjoying a major resurgence in visibility. As we head into 2025, we can expect a fresh wave of animal prints to roar onto the scene.
Strapless Dress
Strapless dresses made a striking comeback on the Spring Summer 2025 runways, blending minimalist charm with bold new textures. Acne Studios showcased a heart-shaped neckline that created an exaggerated silhouette, adding a playful twist to classic black.
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