…Introduces funding, monetisation, growth support for digital content creators
M.A.D Solutions, a leading force in Africa’s digital entertainment industry, has expanded its partnership with YouTube through “M.A.D Solutions for Creators,” a new initiative aimed at empowering a broader range of content creators, including podcasters, lifestyle influencers, reality TV producers, and experts in travel, fashion, and beauty.
The initiative builds upon M.A.D Solutions’ Sound Recording and Audio Visual (SRAV) Partnership with YouTube, which previously focused on asset management, monetization, and rights management for official artist channels. With this latest development, the company now operates as a YouTube Creator Services Provider (CSP), helping creators optimize and monetize their content while expanding their audience reach.
By bridging the gap between artists and digital creators, M.A.D Solutions is establishing an interconnected revenue and royalty framework that provides creators with the necessary tools for sustainable success.
However, a major highlight of this initiative is its financial support for viable creators, helping them cover production costs and other expenses while focusing on content development and audience engagement.
Read also: MAD Solutions earns more forex for Africa with digital music marketing, promotion – CEO
Bugwu Aneto-Okeke, Founder of M.A.D Solutions, emphasized the company’s commitment to creator empowerment, stating: “Our vision has always been to bridge technology and creativity to unlock opportunities for African creators.
“With ‘M.A.D Solutions for Creators,’ we are reshaping the digital landscape and ensuring that all creators, regardless of their niche, have access to funding, strategic support, and global platforms to amplify their voices.”
Ernest Agbhewe, general manager of M.A.D Solutions, reinforced this vision, saying: “This milestone represents our unwavering commitment to fostering innovation in digital content. Becoming a YouTube Creator Services Provider enables us to support a diverse range of content creators, from podcasters and vloggers to TV producers and independent storytellers.”
Through ongoing strategic collaborations, M.A.D Solutions continues to expand its influence in Africa’s digital content ecosystem, providing distribution, content management, and revenue optimisation solutions for artists and creators.
The company remains committed to helping African digital content thrive on a global scale.
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