Firm launches JJ BallX to localise football gaming in Nigeria

In a bid to localise football gaming in Nigeria, BetKing recently announced JJ BallX, an exclusive street football-themed crash casino game in partnership with Austin (Jay Jay) Okocha.

“JJ BallX is a celebration of the vibrancy and talent inherent in street football, something that is very close to my heart. By attempting this record, we hope to bring together thousands of people, uniting in our shared passion for the beautiful game and creating a memorable moment in football history,” Okocha, the face of JJ BallX and former Super Eagles captain said at the recent unveiling.

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The legendary Nigerian football icon, expressed his excitement about the culturally localized JJ BallX and BetKing’s upcoming record attempt at breaking a Guinness World Record attempt for the most people keeping a football in the air, with 2000 participants, anchored by Okocha.

Nengi Akinola, head of marketing, BetKing, said the gaming platform will attempt a Guinness World Record by June 2025, and that the attempt will set the stage for an unforgettable day of fun and football artistry.

According to her, BetKing invites everyone to be part of the world record-setting experience, reinforcing the company’s commitment to elevating the spirit and joy of football. “Today, we are not just launching a game; we are igniting a movement.

“JJ BallX is more than just football; it’s about connecting with our culture, celebrating our heroes, and making history together. We are proud to partner with Jay-Jay Okocha on this venture and cannot wait to see thousands of fans come together for this amazing event,” Akinola said.

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According to her, JJ BallX delivers a unique street football experience, immersing players in a game environment designed to reflect the everyday Nigerian football culture. She disclosed that the game offers fans an entertaining and relatable adventure that goes beyond the screen with reskinned visuals inspired by local street scenes and a central character, “JJ,” which was modeled after Jay Jay Okocha.

To celebrate the launch, BetKing rolled out a ₦5 million promo campaigns running from May 6 to June 6, 2025. According to Akinola, 50 lucky players will each win ₦100,000 cashback simply by staking a minimum of ₦5,000 cumulatively on JJ BallX within the promo period. “Winners will be chosen at random, and terms and conditions apply.”