Simon Page College of Marketing, a provider of professional marketing qualifications, has graduated 43 marketing professionals as part of its dedication to enhancing human capital development.
The graduates completed their qualifications in Marketing (CIM UK), Digital Marketing (DMI Ireland), and Project Management (PMI US).
Delivering his charge to the students, titled ‘A pillar of success called optimism’, at the graduation ceremony in Lagos, Oluyemi Oloyede, managing director of UAC Foods Limited, said optimism is key in inspiring organisations to stay competitive in the face of the distressing economic condition.
According to him, business leaders, business managers and brand managers need to breathe into their various brands the spirit of optimism.
Oloyede argued that there is no doubt that the Nigerian economy and organisations are distressed, but it is the choice of managers to breathe into such organisations the level of optimism that the brand needs to survive.
“Nothing great has ever been achieved in pessimism. You can never build a fantastic business, a big brand or a legacy that transcends time without the spirit of optimism. You have to believe you can be successful,” he said.
Princewill Omorogiuwa, founder/CEO of Simon Page College of Marketing, said the college has been in existence for 14 years in Nigeria and nine years in Kenya.
Omorogiuwa said the graduation ceremony is to celebrate the resilience and journey of the college in making remarkable contributions to the world of marketing, digital marketing, project management and more.
“Simon Page College of Marketing has equipped the graduates with the knowledge and skills they ultimately need to adapt to change or lead the change required in their respective organisations. You have learned how to anticipate the market, leverage data for strategic decisions and also how to create a compelling narrative that resonates with a very diverse audience,” Omorogiuwa said.
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He urged the graduating class not to take for granted the knowledge and skills acquired from the college, but to rather carry the legacy of Simon Page College of Marketing and orchestrate the desired success in this dynamic world they find themselves in.
On her part, Oluyomi Moses, head of Marketing at Lafarge Africa, said that success is not mysterious, not a coincidence, not sudden, but rather success can be planned, organised, and orchestrated.
Speaking to the theme ‘Orchestrating Success in a Dynamic World,’ Oluyomi said that despite the volatile, uncertain, complex, and ambiguous world that we live in, it is still possible to be successful as there are instances of people who defy the challenges to achieve highly coveted outcomes in their various disciplines of life.
According to her, most successful people today break through barriers, obstacles, rejections, disappointments, and adversities at some point in their journey to be able to succeed.
Oluyomi said some of the trends you find among successful people across different geographies, and social and economic contexts is the fact that they have vision, they reorient themselves, they are hardworking, and they are very resilient.
The highlight of the event was the presentation of awards to Foluke Makinde as Overall Best Student Postgraduate Diploma in Professional Marketing, Funmilola Oyewole as Overall Best Student Diploma in Professional Marketing and other outstanding students in the Diploma in Professional Marketing and Diploma in Professional Digital Marketing qualifications, and Postgraduate Diploma in Professional Marketing qualification among others.
Simon Page College of Marketing offers CIM, UK qualifications across three markets, Nigeria, Ghana, and Kenya.
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