World leading annual international trade fair for wine and spirits, ProWein, is set to take place in Dusseldorf, Germany from March 17 -19, 2019.
The fair would be a convergence of industry leaders from the beverage industry including professionals from viticulture, production, trade, gastronomy as well as global media.
ProWein hosted its first iteration in 1994 under the name ProVins, picking up on a small presentation of French wine from a year earlier. While the Francophile name was retained, the spectrum of exhibitors expanded to include other countries – Germany, France, Greece, Italy, Columbia, Austria, Portugal, Spain and Hungary – and on February 23-24, 1994 in Düsseldorf, 321 vendors of still and sparkling wine and spirits presented their wares.
1,517 visitors were recorded at that first event, 250 of them traveling in from other European nations, primarily France.
25 years later, ProWein continues to take significant leaps in content and context. With an intended footfall of 6,800 exhibitors from around the world, including major winegrowing regions conveniently grouped within the halls by nation, Prowein will be the global hub of the true “Who’s Who” of the industry.
One highlight of the 2019 edition will be the continued exploration of craft drinks and its viability in today’s dynamic market. Tagged as “same but different”, the featured exhibit which was introduced in 2018 will showcase artisanal craft spirits, beers and ciders from nearly 100 exhibitors from 22 countries.
A promising portfolio of craft drinks, such as Cachaca from France and the Netherlands, Gins from Belgium, Germany, France, Italy, Canada, Norway and the UK. Whiskey from Germany, France, Greece, Italy, Norway and Austria; as well as a small but fine collection of ciders will be sampled.
With an intensified commitment of service to their West African visitors, Messe Dusseldorf – organizers of the ProWein trade fair – are set to host this year’s edition of the fair presenting even more opportunities of exposure to global trends and the future direction of the wine and spirit industries.
Speaking on ProWein 2019, Akhigbe Itua, West African Representative of Messe Dusseldorf – organizers of ProWein – said,
“We have noticed that within the region, the Nigerian market has rather swiftly transitioned from a simple high consumption one to a more complex environment with increasing levels of sophistication and greater demands for high-quality products. The finer cultural elements associated with Alcohol consumption are now commonplace in Nigeria.
“This is why ProWein has intensified our visitor recruitment activities in Nigeria. The unique B2B platform that we present at our fairs ensure that every trade visitor will conduct their business in a purely business-focused environment with no distractions from casual consumer interest. All visitors to ProWein are vetted to ensure they are active industry players. The exponential growth of fine dining, swanky bars, wine clubs and the nightlife industry also embellish the fact that there is a great thirst for beverages to complement these experiences.
“As ProWein turns 25, we are committed to partnering with Nigeria to ensure that the increasing thirst for knowledge associated with the beverage industry finds a home at our trade fairs”.
ProWein 2019 will take place in Dusseldorf, Germany from March 17 – March 19, 2019, reaffirming the Trade fair’s commitment to consistently set the pace for the global Wines and Spirits Industry.
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