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Technology set to power music industry’s growth in Africa

…as uduX; music streaming platform berths

In a recent interview he granted to some Nigerian news dailies, Chidi Okeke, an entrepreneur in the entertainment industry, pointed out some of the challenges posed by the lack of structure and infrastructure in the entertainment industry, particularly the music sector.

The engineer turned music entrepreneur with experience spanning 20 years in the music industry is leveraging on technology to proffer solutions to some of the challenges.

First, he established Mcomm Solutions and Services, a technology driven company, which he uses to offer a wide range of content, mobile technology and music based solutions and services across the African continent. His company has also worked with many African music artistes, offering them the needed structure and platform to soar.

He thinks technology is the way to go, especially as smart phone penetrations continue to rise and cost of data continues to dip. With the development, an artiste- even from remotest part of the country- can create music content, upload on the available streaming platforms in the territory and if the audience likes it, he or she can generate significant revenues.

With the many streaming platforms out there, Okeke thinks that now the onus lies on artistes to create good content.

To further his solution proffering in the industry, Okeke is coming up with another technology-driven platform and this time for as many musicians who are looking to leverage on such opportunities to impact the music industry from any part of the country, Africa and the world at large.

Once again, the music promoter, tech innovator and business mogul, has created uduX, a technology-driven streaming platform. Created under the stable of Groove Platforms Limited, which Okeke founded and runs as the CEO, uduX, which is now berthing after over three years of hardwork, is one platform that is going to give competitors such as Boomplay, Music Plus, Cloud9, iTunes, Spotify and even YouTube, a run for their money.

Speaking recently on the new platform, Okeke who doubles as the founder and CEO of Groove Platforms Limited, the owners of uduX, noted that the platform is primarily for local content, though with foreign as well.

Furthering on the focus on local content, Okeke said people would be able to discover the rhythm of African music like never before on uduX no matter the genre. From Afrobeats, jazz, classical, to hip pop, uduX promises to indulge the senses in the beauty that is African music with thousands of tracks and weekly playlists.

“With uduX, there is always the right music for every mood, every season, every occasion and every moment straight out of the beautiful continent of Africa.”

As well, uduX brings onboard over 20,000 artistes and also effective music reach that will enable music lovers all over the world to hear and connect with the artistes’ music.

The platform is coming with lots of enhancements over existing ones. According to Okeke, with the platform, artistes can easily get discovered, build their fan-base, connect with current fans and future fans through uduX’s connect feature and in-app curation.

Besides, unlike others, it offers real-time analytics, which enables an artiste or the management company to monitor and track music performances not just locally but internationally.

Looking at content, distribution and curation, which are majors, Okeke assured that uduX believe in partnerships at both local and international levels, as well as, thrives on team work all aimed at ensuring sustainability of quality content delivery to guests, fortune to artistes and content owners and sustainability of business for the streaming platform.

When all these happen as expected, Okeke said the revenue generated in the music industry would rise, more investors would be attracted and industry would get bigger.

He also urged music lovers, artistes and music promoters to look out for uduX platform, which is ready to hit the scene very soon.



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