Plans have been concluded to host a roadshow in Nigeria to enable prospective stakeholders participate in Beautyworld Middle East, a trade fair designed for beauty products, hair, fragrances and wellbeing.
According to Omonigbo Itoya, CEO, Exhibition and Trade Fair Limited, who promotes the event in Nigeria, the road-show will provide necessary information, particularly what Nigerians stand to gain from the fair.
The road show, expected to hold in Lagos on November 23, will have in attendance top executives from Dubai, UAE and key government officers as well as associations in Nigeria, Itoya said.
Stressing on the need to promote initiatives that would boost non-oil revenue, Itoya insisted that it is high time Nigeria harness potentials in the beauty industry.
“Beautyworld Middle East is the largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East and one of the top 3 exhibitions worldwide. The next edition of the exhibition and trade fair will hold in Dubai from 8 -10 May 2018.
“Nigeria and the rest of Africa have huge potentials to harness in the beauty industry and Beautyworld Middle East is one of the best platforms we can use to grow our local industry. So, I expect that stakeholders in the sector will do everything possible to explore the opportunities offered by the event.”
The show offers trade visitors the convenience of meeting 1,568 companies face to face over three days, for serious business, adding that the exhibition has played a vital role in the growth and development of the industry, with a solid representation of global products and brands.
