Ground Zero, a new reality show testing limits of business, resourcefulness

Ground Zero, a new reality show premiering on March 16th on YouTube and social media, is set to test its participant’s survival skills and entrepreneurial spirit by dropping them into an unfamiliar city with no money or resources. The goal is to earn N1 million in 30 days.

Emmanuel Agbaeze, Chief Executive Officer, 36Media, one of the show’s organisers, disclosed that the show would test the participant’s survival skills and entrepreneurial spirit. He described Ground Zero as a reality show that will take audiences on an intense journey of survival, entrepreneurship and resourcefulness.

“The first season follows a single participant who is dropped into an unfamiliar city with absolutely nothing, no money, no contacts and no resources. His mission is to earn N1million starting from absolute zero as the participant wouldn’t have any safety nets nor assistance from people he or she knows. The participant cannot reveal being part of a reality show or contact anyone,” Agbaeze said.

They can start a small business, freelance, or act as a middleman in business deals. Earnings and losses will be displayed on-screen in real time. The participant will also face daily challenges that test their resourcefulness.

“The participant will also face daily challenges that test resourcefulness such as trading a small item for something of higher value or selling a set number of products within 24 hours. Completing these tasks would help in earning points, which would be converted to cash, thereby helping in reaching the N1million goal in 30days” Agbaeze added.

Olukayode Adegbola of Mango Tree Media said that the show taps into themes that resonate deeply with Nigerians. He also highlighted the show’s educational value stating that it offers practical lessons in business, financial literacy and problem solving.

“The participant’s determination would motivate viewers to think outside the box as the show offers valuable lessons in business, financial literacy and problem solving. We encourage everyone to watch the show as we guarantee you that nothing can prepare you for this unforgettable journey of grit, hustle, and survival.” Adegbola said.