• Sunday, February 25, 2024
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BusinessDay

Globacom reflects on 20 years of powering people’s ambitions, amid entertainment

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With rib-cracking jokes, Godwin Komone, an award-winning comedian, who stages as Gordons, set the Expo Centre, Eko Hotel and Suites, Lagos, on fire over the weekend.

The ace comedian was the delight of captains of industry, business executives, government officials, entertainment stars and Nollywood legends at an event tagged ‘An Evening with Glo”.

Anchored by Gordon, the event was truly an evening of fun and entertainment in celebration of the 20th anniversary of Globacom.

From comedy, music and dance, there was a ceaseless flow of entertainment generously enjoyed by the discerning guests.

Apart from Gordon, Yemi Sax, master saxophonist, excited the high-profile audience with enthralling performances, amid a show of creative ingenuity with his saxophone.

As well, Arinze Baba, a budding humour merchant, complemented the evening’s rich offerings with his free-flowing and mind-blowing jokes, while tap dancers from South Africa, with their energetic and acrobatic performances, ensured it was an all-round fun for guests who filled the venue to the brim.

But the excitement seemed unending until Asake and Chike, Glo ambassadors and music stars, climaxed the show with their electrifying performances.

Both home-grown artists had the audience on their feet, singing along with them and dancing into the early hours of the next day (Sunday) to Chike’s “Osondi Owendi ”, “If you no love”, and “Roju”.

Asake enthralled with his specials including; “Sungba”, “Joha”, among other songs.

The evening offered Globacom an opportunity to unveil its new communication direction, which focuses more on powering and driving ambition while ensuring success for the telecom company’s existing and future customers.

Moreover, the new communication direction is predicated on its new business focus of “Powering Your Ambition”, which is much more than just a proposition, but a promise that has seen Globacom partnering with its customers in delivering cutting-edge digital transformation of their businesses and innovative ideas.

Read also: Globacom signs Asake, Kizz Daniel, Chike to inspire young Nigerians

For the company, ‘Powering Your Ambition’ showcases its preparedness and capability to power businesses and individuals with the right tools and services to enable them to set ambitious personal and business targets and realize them to the full.

In her address at the event, Bella Disu, executive vice chairman, Globacom, praised the subscribers, partners, stakeholders and all those who had stayed with the company since its inception.

“Tonight, I would like to acknowledge those who have been with us every step of the way – our dear partners and stakeholders – your contributions have been essential to Globacom’s success story over the past two decades, and our story would be incomplete without you,” she noted.

She explained further that the event was special for many reasons, one being that Globacom celebrated its 20th anniversary this past August, a feat, which symbolises two decades of the company’s commitment to excellent service delivery, quality, innovation, and outstanding communication strategies.

“This remarkable journey and the heights we have reached are all thanks to the visionary leadership and tenacity of our founder and chairman, Dr Mike Adenuga Jr.,” she said.

She disclosed that the pace of digital transformation is far quicker than what it was when Globacom started. “What was once deemed impossible is now the norm. As a digital solutions provider, we embrace these unlimited opportunities to serve our customers by constantly investing in the latest tools and technology,” she said.

Speaking on the new communication direction, she explained that it focuses more on powering and driving ambition while ensuring success for Glo’s existing and future customers.

“Nigeria’s unlimited potential is forged in the ambition of the Nigerian Spirit, it is only right that Nigeria’s one and only unlimited network is at the heart and forefront of powering the ambition of our great nation. Your ambition is Nigeria’s greatest resource, and we are here to power it so that it catapults us all from the realm of ideas into the plane of reality,” Disu said further.

She also gave credit to the telecom company’s marketing team for the creative campaigns, saying, “They deserve it”.

But the creative genius steering the team and whipping up most of the ideas, according to Disu, is none other than Mike Adenuga Jr., Globacom’s chairman.

“I am not sure he would have wanted me to share that, but after 20 years of his creative direction, I think it is fair to let the cat out of the bag,” she said in appreciation of the chairman’s leading roles in the past two decades.

Projecting the future of the business, she noted, “We are excited about the next 20 years of serving our customers by pre-empting and fulfilling their needs in ways that help them achieve their ambitions. We count on you all to be by our side as we write tomorrow’s success stories”.

The evening also witnessed a raffle draw, which saw four guests winning an all-expense-paid business class trip to the United Kingdom courtesy of Globacom.

Earlier that day, the telecoms company hosted the media at a press conference at Mike Adenuga Towers, Victoria Island, Lagos, its headquarters, where it commended the media for their massive support over the last 20 years of its operations.

Read also: Globacom appreciates trade partners with over N750m cash rewards

At the media event, Globacom also showcased its outstanding contributions to the nation’s telecoms industry since its rolled out services in 2003, thus setting the tone for another milestone future.

While Globacom looks forward to another 20 years of impact on subscribers, business and the Nigerian economy, it also has some feats trialling the two decades in business. The company’s transmission network exploits, according to Remi Makinde, Globacom’s chief technical officer, include; the completion of 6 kilometers of new fire route site in Nigeria, 9,000 advanced LTE sites that cover all the local government areas in the country, while there is progress on the Fifth Generation (5G) super network rollout, among other feats.

Glo Voice Prime, Glo Sponsored Data Gifting and Go SMEs in a Box are some of the products that excite subscribers.

In 2022, Globacom gave out 20 brand-new houses, 20 brand-new cars, 1,000 fans and 200 sewing machines to its deserving customers in the country.

The feats also include the empowerment of players in the Nigerian creative industry; especially the many brand ambassadors, actors and actresses, who expressed their joy of being part of Glo family.

“I am a proud Glo brand ambassador. The company is real with their products and their services are of high quality,” Ebube Nwogbo, Nollywood actress, said.

For Titilola Ajayi, a celebrity, she cannot thank Globacom enough for considering her worthy to be the face of the company, a development that has opened more doors for her in the Nigerian creative industry.

“Thank you for using me as part of your family. Glo has been a lifesaver in terms of customer relations and easy credit. People love Glo because of its low cost per second billing,” she said.

On her part, Uche Jombo, a Nollywood actress and producer, said, “I have been a part of Glo for a long time. It has been an amazing family. The company has survived and stayed in the Nigerian business environment in the last two decades. I wish them a happy anniversary”.