Emuut debuts in Nigeria to change reality TV shows

A new platform called has debuted in the Nigerian market to change the way we see reality TV shows in the country.

In 2020, the COVID-19 pandemic ravaged the world at large and Nigeria was not spared from its onslaught.

As a result of this, a lot of businesses suffered, but one industry blossomed in the country and around the world – the online trading industry.

Leveraging the trend in online trading, is creating an unprecedented opportunity in Nigeria’s reality TV show landscape.

“We are just giving Nigerians an opportunity to do what they already love to do,” Macmichael Nwaiwu, chief strategy officer of Emuut Technologies said in a statement.

“ simply trades in digital representation of the contestants in popular reality TV shows. calls this digital representation ‘emps’,” he said.

He, however, noted that the emps are not cryptocurrency as there is no cryptography or mining involved. “Emps cannot be transferred out of the platform or used for anything other than trading on,” he explained.

Also commenting on the novel initiative, Ehizokhale Asibor, chief executive officer of Emuut Technologies, described emps as tomatoes.

“You buy them when they are cheap and sell them off as soon as the price appreciates. You do not want to hang on to them for too long, because the tomatoes (or emps) can go bad quick! When a contestant is eliminated from the show, it is analogous to a rotten tomato with no value,” Asibor said.

“A video that explains what the platform does is available on the home page of the website. Fans of various TV shows such as The Voice Nigeria can buy emps of their favorite contestants when prices are low and when these prices appreciate, they can sell off at a profit,” he added.

Similarly, Lanre Smith, COO of the organisation said that Emuut technologies are innovation wrapped in a bottle, noting that the organisation is the first to create such innovation that enables the public to cash out from every reality TV show.

“It’s no longer only the show contestants, show owners, or TV station owners that can cash out from successful TV shows. Every Nigerian and everyone in the world at large can now make money from just trading TV shows contestants in the same way you will buy and sell any other thing,” he said.

Currently, is partnering with The Voice Nigeria, and people are already trading the contestants actively. It appears this is going to be the next big thing in Nigeria.

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