Mavin Records, a record label, has announced the release of the debut EP of its freshest talent, Lifesize Teddy. The artist is a product of the Mavin Academy, an innovative initiative by the label’s boss, Don Jazzy, designed to nurture and mould the music stars of the future.
Don Jazzy, a renowned music mogul and the brains behind Mavin Records, has been instrumental in transitioning the Nigerian music scene from one generation of stars to another, creating a lasting dynasty in the minds of global music lovers.
The Mavin Academy, established by Don Jazzy, has proven to be a successful platform for grooming talent. Notable graduates include Rema and Ayra Starr, who recently made headlines as nominees for the ‘Best Afrobeats’ category at this year’s MTV VMAs. Furthermore, Rema broke King Sunny Ade’s 41-year-old record on the US Billboard Albums chart, signifying the effectiveness of the academy’s mentorship.
Music academies like the Mavin Academy play a crucial role in the development of upcoming artists, providing them with the necessary skills, mentorship, and exposure to thrive in the competitive music industry. For the music labels, these academies serve as reliable talent pools, ensuring a steady flow of performers ready to take the world stage.
In an online post, Don Jazzy noted, “Unveiling a new artist is a reminder of how an artist has let themselves go through the laid down process of the Mavin Academy, the testament of our faith in them, and the coming together of our hard work.”
Don Jazzy’s repertoire includes stars like Dbanj, Wande Coal, D’Prince, in the early 2000s, and the likes of Tiwa Savage, Korede Bello, Dija, Reekado Banks, in the 2010s now the modern era sees acts such as Boy Spyce, Rema, Crayon, Ladipoe, Ayra Starr, Magixx, Bayanni, Johnny Drille, DJ B N, and now Lifesize Teddy. His ability to identify and nurture talent has contributed to his legacy in the Nigerian music industry.
Lifesize Teddy’s self-titled debut EP is now available on all major streaming platforms, marking another milestone in the Mavin Records dynasty.