*/
BusinessDay

Onyinye Ikenna-Emeka: General Manager, Fixed Broadband, MTN Nigeria

Onyinye Ikenna-Emeka holds an MBA in General Management from the University of Manchester United Kingdom, with a bachelor’s degree in Geology from the University of Calabar, Cross river state. She is a business leader with over 23 years’ experience in the telecommunications, logistics and most recently education sectors.

Over the course of her career, Onyinye has established a reputation for developing and driving winning commercial and business strategies especially in the areas of business planning and operations, market development and expansion as well as talent capacity development.

She is known for establishing new market and business streams especially within the telecommunications industry.

She has also been involved in the development and management of profitable business models for high-end enterprise and digital initiatives within the MTN enterprise business, serving the SME, large and multinational organisations.

Onyinye is known for her expertise in overseeing go-to-market models and has also helped nurture new products into mature revenue-generating engines.

She is a valued international speaker on women in leadership, commercial models and technology, presenting regularly across various platforms. She is also a guest faculty at the Tekedia Institute and the PearlMutual Academy. A John Maxwell certified Leader, she also co-founded the OIE hub, where she podcasts and delivers commercial tips to sales and marketing professionals.

Read also: Yemisi Adeyeye: Co-Founder/MD, Lifefount Hospital

Onyinye is a member of the Forbes Business Development Council, A Fellow of the Nigerian Institute of Marketing Nigeria (NIMN) and is currently a Doctoral student with the School of Management, Cranfield University, UK.

She is currently a board member in two start-up organisations in Nigeria and also a member of the governing council for the Grange School in Lagos.

As former General Manager Enterprise Marketing at MTN Nigeria, she was responsible for the development of frameworks to drive change required for business sustainability. She also managed and integrated multiple processes, disciplines, technologies, products and customer segments whilst concurrently leading the introduction of new/future processes, technologies, products, customer segments and markets.

It also included directing enterprise marketing activities within the framework of an agreed sales strategy and Business plan to meet operational targets for revenues, profitability and customer satisfaction as well as deliver on shareholder value.

Onyinye understands that starting a business is challenging, she however states that finding the right investors to fund your business can be even much more difficult, especially as a start-up.

According to her, as a founder, attracting the interest of potential investors is vital in getting funds for your business. She therefore advises that despite numerous companies competing for limited investment opportunities, you must be distinct in the crowd as difficult as it may be. She says that your ability to stand out from the crowd can be difficult nevertheless, you must make your business draw the attention of potential investors.