• Sunday, May 19, 2024
businessday logo

BusinessDay

Kemi Olawoye, Co-Founder/CEO of Babymigo

21DD3482-E741-422A-9960-363DAD2CB3AF

Kemi Olawoye is the Co-Founder and CEO of Babymigo, Nigeria’s largest pregnancy and parenting community.

Babymigo provides expert-verified health information, education, resources and concierge services relating to pregnancy, parenting, childbirth and reproductive health to expecting mums and parents.

Since inception, Babymigo has provided answers to more than 100,000 questions asked by vulnerable women from more than 200 locations across Nigeria and reached more than 200,000 users.

Babymigo has been featured on Yahoo, Forbes and Time Magazine and is backed by Facebook and Google.

Kemi is a recipient of several awards and recognitions including the 2022 Future Awards Africa Nomination Award, 2021 Woman Entrepreneur & Spirit of GIST by US Department of State, 2021 Female Entrepreneur of the year by Africa Choice Awards, 2020 AXA 50intech Female Entrepreneur, 2019 Nigeria’s 100 Most Inspiring Women among several others.

Babymigo is Nigeria’s fastest growing community for expecting mothers and parents. Babymigo makes it extremely easy for the new generation of expecting mothers and young parents in Africa to find trusted information in local African context, get their questions answered, connect with nearby mums, experts and hyper-local childcare services.

Read also: Why early girl-child pregnancy is clog in Nigeria’s education wheel

Babymigo is a fast-growing parenting community for Africa. They are building the most trusted support network for every mum and mums-to-be irrespective of their social status or geographic location.

Things mums do on Babymigo includes asking questions and getting fast answers from experienced mums and medical experts, group chats with experts, find mums in the same age group and city, find books and reviews of hyperlocal maternity and childcare services, offline events, meetups and antenatal class.
For the first time in Africa, Babymigo is bringing a massive scale to the maternal and childcare industry as it has never been done before using scalable mobile technologies.

In 2018, Time magazine named Babymigo as one of 50 Genius Companies inventing the future alongside Google, Airbnb, Clue and Pinterest.

At Babymigo, they believe 400 million mothers in Africa deserve access to inclusive support system to help make informed decisions during pregnancy and parenthood. This is a fundamental human right. Babymigo understands that, which is why they are committed to being your most trusted ally in your pursuit of health and well-being.

This belief is what unifies them at Babymigo. The lack of access to affordable healthcare and trusted support network for expecting mums and parents is a large and growing problem, making their mission that much more important.

Their vision to help empower millions of parents to raise a healthy family and thereby reducing avoidable maternal and infant mortality by 45% is ongoing.