• Sunday, February 25, 2024
businessday logo

BusinessDay

Bolaji Sofoluwe, MD, ETK Group

Bolaji Sofoluwe, MD, ETK Group

At ETK Group Ltd, Bolaji Sofoluwe and her team use decades of experience to strategically plan and execute market expansion to African countries. They advise boards of SMEs and large companies (some LSE and NYSE listed). They have boots on the ground and have implemented projects in 32 countries across the continent in various sectors.

ETK Group provides the know-how, guidance, strategy and due diligence to minimise the risk associated with internationalisation and market expansion. They ensure that they manage client expectations at all times, identifying unique opportunities to help them hit the ground running.

Bolaji enjoys talking about this and has been a speaker at several international conferences including those organised by the Global Trade Review, Women in Trade UK, Institute of Export and International Trade, Department for Business and Trade and the World Bank. She is an entrepreneurship expert at Saïd Business School, University of Oxford.

Sofoluwe also loves to give back, so she is a mentor for the Global Youth Innovators Programme for Innovate UK, and a coach on the Mandela Mile. She supports a number of women owned businesses with a small portfolio of investments.

ETK Group is a leading UK consultancy for helping global companies make African connections as well as African companies make global connections. They have a proven track record of over a decade and they do this by:

*Identifying and brokering strategic alliances to make connections. They have relationships with many companies, venture capitalists, government bodies that can be of assistance when entering the complex African market.

*Having expertise in 34 African countries both Anglo and Francophone, working with clients in a range of sectors including IT, education, media, construction, oil & gas services.

*Dealing with varying sizes of companies from SMEs to blue chips.

To succeed in this role, Bolaji has recruited and mentored a team of incredible, talented people, excellent professional contacts as well as immense research into the African marketplace backed up by regular face-to-face visits and local intelligence.

Despite the people and connections, they have developed courses which give clients practical, local knowledge to help them succeed in African markets.

Bolaji Sofoluwe’s role involves public speaking, media interviews and being a subject matter expert in market entry, business expansion, structured internationalisation and international trade. She is a promoter of women in business, export and board roles.

She is the chairwoman of the board and non-executive director, BGEN International. BGEN International has completed over 200 highly successful projects in Africa, working closely with partners on the ground and many global blue-chip clients.