• Saturday, June 22, 2024
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Ola Brown’s new book equips start-ups with funding strategies

Ola Brown’s new book equips start-ups with funding strategies

Ola Brown, founder, Healthcap Africa, a venture capital firm focusing on fintech and health-tech startups, recently launched her new book, “Journey To Series A” to equip African startups, entrepreneurs with funding strategies.

According to her, the guide book aims to guide founders, funders, and policymakers through the journey of securing Series A funding.

Sharing the inspiration to write the book, Brown noted that the Series A funding round serves as a pivotal moment for startups, representing their first encounter with institutional capital. Sadly, fewer than 10 percent of seed-funded startups advance to secure Series A funding, often due to challenges in navigating this intricate stage.

The launching of “Journey To Series A” was via a webinar hosted by Healthcap Africa in June, had over 3,000 participants and an active audience of 1,000. The webinar also featured dignitaries in the venture capital sphere.

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The keynote address was delivered by Maya Horgan Famodu, the visionary founder of Ingressive Capital, while Natalie Kolbe, Managing Partner at Norrsken22, offered an insightful review of the book. The event’s lineup also included Andrew Firman, co-founder and managing partner at Kaleo Ventures, Damilola Thompson, co-founder and CEO of Ventures Dialogue.

The book “Journey to Series A” is available for free download online, teaches founders, investors, and policymakers valuable strategies for scaling startups from their inception to the crucial Series A funding phase.

The book, spanning 114 pages, delves into the experiences, triumphs, and hurdles faced by successful founders who have navigated this journey.

“This publication aims to empower aspiring entrepreneurs, investors, and policymakers who wish to drive investment within their communities,” Brown stated.

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“It accomplishes this by sharing firsthand experiences, invaluable perspectives, practical advice, and effective strategies for navigating the intricate landscape of entrepreneurship. It also features concise summary pages offering an overview of the most crucial tips for securing Series A funding.”

Among the critical topics covered in “Journey to Series A” are a comprehensive checklist for Series A funding, the significance of maintaining precise financial records, and specialised financial modelling tailored for the Series A stage.